Hennes & Mauritz : ERDEM x H&M – exclusive cinematic short film created by Baz Luhrmann
October 25, 2017 at 08:18 am
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Baz Luhrmann's film for ERDEM x H&M is set in a mysterious country mansion where it is 'always spring'. The house is like its own private world that is always filled with flowers, influenced by ERDEM's celebrated floral prints. When young friends come to stay, a magnetic love triangle begins, in the film starring upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall.
'I wanted the film to be like a whole movie. It's a very modern love story, set in a country house that is full of its own secrets and it's like a metaphor for our times - it's harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring,'
Baz Luhrmann
They are joined by acclaimed actress Harriet Walter, as well as super models Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward. Throughout, Baz used pieces from the ERDEM x H&M collection to define the characters and propel the narrative, while the new track by Years & Years captures the mood of positivity, friendship and love.
H&M - Hennes & Mauritz AB published this content on 25 October 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 25 October 2017 07:17:01 UTC.
Original documenthttp://about.hm.com/content/hmgroup/groupsite/en/media/news/general-2017/erdem_hm_campaign_film_baz_luhrmann_secret_life_of_flowers_camapign_film.html
Public permalinkhttp://www.publicnow.com/view/5012C7C9EA29AE2A4CF9A2EBE3A15CD3739887F7
Hennes & Mauritz AB (H&M) specializes in designing and distributing clothes, accessories and cosmetics for men, women and children. The products are sold primarily under the H&M, H&M Home, COS, Monki, Weekday, Afound, & Other Stories and ARKET brands. Products are manufactured by subcontractors.
At the end of November 2023, products are marketed through a network of 4,369 points of sale (of which 282 franchises) located mainly in Sweden (91), the United States (508), Germany (420), the United Kingdom (238), France (197), Italy (160) and the Netherlands (107).
Net sales are distributed geographically as follows: Germany (14.9%), the United States (14%), the United Kingdom (7.4%), France (4.8%), Sweden (3.7%), Italy (3.2%), the Netherlands (3.1%), Poland (3.1%), Switzerland (2.9%), Canada (2.9%) and other (40%).