Business description: Haypp Group AB

Haypp Group AB (publ) is a Sweden-based holding company that holds shares in companies with operations in e-commerce with nicotine products. The Group is active in e-commerce with nicotine products, primarily nicotine pouches and snus. The Group’s purpose is to provide healthier alternatives to the tobacco industry by selling nicotine pouches and snus. Its operations are conducted in both Europe and the United States through the e-commerce stores. Products are purchased from external suppliers and stocked before sale to consumers. Haypp Group has two operational segments, the Core Markets, which consists of the Swedish and the Norwegian markets, as well as the Growth Markets which includes Austria, Denmark, Finland, Germany, Switzerland, the United Kingdom and the United States.

Number of employees: 261

Sales by Activity: Haypp Group AB

Fiscal Period: December 2020 (SEK) 2021 (SEK) 2022 (SEK) 2023 (SEK) 2024 (SEK)

Core

- 1.98B 2.15B 2.41B 2.62B

Growth

- 289M 454M 758M 990M

Emerging Market

- - - - 71.12M

Geographical breakdown of sales: Haypp Group AB

Fiscal Period: December 2020 (SEK) 2021 (SEK) 2022 (SEK) 2023 (SEK) 2024 (SEK)

Sweden

- 1.08B 1.4B 1.58B 1.75B

Norway

- 900M 742M 824M 903M

USA

- 161M 288M 521M 674M

Europe

- 128M 166M 237M 349M

Rest of The World

- 64K - - -

Executive Committee: Haypp Group AB

Manager TitleAgeSince
Chief Executive Officer 48 31/08/2017
Director of Finance/CFO 45 21/05/2023
Chief Operating Officer - 31/08/2018
Chief Operating Officer 51 08/01/2026
General Counsel 53 31/12/2017

Composition of the Board of Directors: Haypp Group AB

Director TitleAgeSince
Chairman 66 14/05/2025
Director/Board Member 58 31/12/2020
Director/Board Member 54 31/12/2020
Director/Board Member 58 31/12/2015
Director/Board Member 36 31/12/2015
Director/Board Member 51 31/12/2017

Shareholders: Haypp Group AB

NameEquities%Valuation
GR8 Ventures AB
12.8 %
3,920,601 12.8 % 50 M kr
11.85 %
3,627,423 11.85 % 47 M kr
Northerner Holding AB
9.79 %
2,997,917 9.79 % 38 M kr
6.401 %
1,960,301 6.401 % 25 M kr
Robotti & Co. Advisors LLC
5.287 %
1,618,958 5.287 % 21 M kr

Company details: Haypp Group AB

Haypp Group AB

Östgötagatan 12

116 25, Stockholm

+46 2 00 75 34 64

http://www.hayppgroup.com
address Haypp Group AB(HAYPP)

Other Tobacco

Change 5d. change 1-year change 3-years change Capi.($)
-1.16%+6.82%+54.15%+250.00% 415M
+1.96%+3.26%+25.88%+81.98% 284B
+1.28%-1.51%+30.45%+45.35% 130B
+1.26%+1.32%+14.81%+63.19% 35.14B
-2.07%+6.33%-4.78%+21.99% 9.98B
-1.28%+6.22%+15.61%+276.25% 3.78B
-0.25%+0.40%+15.21%+17.51% 2.71B
+0.38%+0.64%+88.98%+463.36% 2.43B
-3.96%+14.97%+319.22%+6,728.49% 1.33B
+2.42%-10.04%-2.06%-1.09% 1.29B
Average -0.20%+3.87%+55.75%+794.70% 47.11B
Weighted average by Cap. +1.57%+2.07%+26.61%+91.00%
Trader
Investor
Global
Quality
ESG MSCI
-
Sell
Consensus
Buy
Mean consensus
HOLD
Number of Analysts
3
Last Close Price
119.00SEK
Average target price
156.67SEK
Spread / Average Target
+31.65%

Quarterly revenue - Rate of surprise

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