Haichang Holdings Ltd. provided consolidated earnings guidance for the six months ended June 30, 2014. For the six months, the company announced that, based on a preliminary assessment of the group's unaudited management accounts for the six months ended June 30, 2014 and information currently available to the board, the consolidated profit before tax of the group for the six months ended 30 June 2014 will record a significant increase as compared to the consolidated profit before tax for the corresponding period in 2013. The group is expected to have a consolidated profit before tax of not less than RMB 90,500,000 for the six months ended 30 June 2014 (the unaudited consolidated loss before tax of the Group for the six months ended 30 June 2013 was approximately RMB 32,258,000).

As far as the directors of the company are aware, the increase was primarily attributable to the group's enhanced brand name promotion, flexible marketing strategies, expanded marketing channels and established extensive cooperation with reputable online travel agencies in the PRC and new media. Meanwhile, the increase was also attributable to the facts that the tourism market in the PRC is growing steadily and the group is benefiting from the more established ancillary commercial properties leasing business and the more optimized debt structure of the group.