Grill Concepts, Inc. : ANNOUNCES EXPANSION PLANS

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GRILL CONCEPTS, INC. ANNOUNCES EXPANSION PLANS

The Grill on the Alley, Daily Grill and Public School Scheduled to Open New Locations

WOODLAND HILLS, Calif. - March 5, 2012 - Today

Grill Concepts, Inc. (OTC Capital Markets: GLLC), operators of The Grill on the Alley and Daily Grill -branded restaurants, Public School gastropub and In Short Order - Daily Grill, announced plans to expand its presence in key markets including Southern California and Washington, D.C.
"The next two years look to be an exciting time for us," said Grill Concepts, Inc. President and Chief Executive Officer, Robert Spivak. "We are once again in an expansion phase for not just one of our dining concepts, but three."
In 2013, Grill Concepts plans to open two new Daily Grill's and one new The Grill on the Alley. The Grill on the Alley opened its first restaurant in Beverly Hills in 1984 as a living tribute to the great American grills of yesterday. The menu is classic American grill - prime steaks, fresh seafood, traditional dishes such as chicken pot-pie or meatloaf and mashed potatoes, and homemade desserts. As of February 2012, there are seven The Grill on the Alley restaurants open in four states.
Daily Grill, established in 1988, specializes in serving classic American fare at accessible prices. The atmosphere is reminiscent of a traditional, upscale New York City grill. The popularity of the concept has resulted in 21 locations in eight states.
Also by 2013, Grill Concepts plan to open two new Public School Kitchen + Bar restaurants in Southern California. The new gastropubswill be based on the extremely popular flagship, Public School 612 in Downtown L.A., where over 20 craft beers and an eclectic small plates menu is served in a youthful, 21st century bar atmosphere.

About Grill Concepts, Inc.

Grill Concepts owns, manages and licenses upscale casual and fine dining, full service restaurants under two core brand names: The Grill on the Alley and Daily Grill; as well as a quick casual concept, In Short Order - Daily Grill and Public School, a gastropub located in its
Downtown Los Angeles Daily Grill. The company operates or licenses 29 restaurants including seven The Grill on the Alley-branded restaurants in Beverly Hills, Hollywood, San Jose and Westlake Village, California; Chicago; Dallas; and Aventura, Florida; 21 Daily Grill restaurants in California; the Washington, D.C. metropolitan region; Houston and Austin, Texas; Portland; Seattle and Tulsa.

This news release contains forward-looking statements, which are based on current operations, plans and expectations. Such statements include, but are not limited to, the company's expansion plans, including the timing of new restaurant openings, the actual number of restaurants opened, the ability to finance such expansion plans and the ultimate operating results of planned restaurants. Actual results may differ materially from these statements due to risks and uncertainties beyond the company's control, which are detailed from time to time in its filings with the Pink OTC Markets Inc.

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