Woodman Labs, Inc. and ESPN Join Forces to Elevate the Global X Games Experience
January 22, 2013 at 07:06 pm
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Woodman Labs, Inc. is teaming with ESPN, to bring the action of the X Games to life like never before. This comes on the heels of ESPN's extensive investment in their new global X Games platform, expanding to three additional countries across Latin America and Europe in 2013. The three-year agreement centers on GoPro's unique ability to offer unprecedented angles, perspectives and points of view -- all in broadcast quality -- to create a more engaging experience for action sports fans across the world.
In addition to continuing its widely viewed Course Previews from previous X Games, GoPro will headline major event activations such as GoPro Snowmobile Best Trick at X Games Aspen and GoPro BMX Big Air at X Games Los Angeles. GoPro will also produce its own content for each X Games, focusing on athlete stories and cultural narratives.
GoPro, Inc. produces cameras, and mountable and wearable accessories. The Company offers a family of flagship cameras, including its cloud connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, HERO9 Black, and MAX cameras. HERO12 Black is a waterproof camera, featuring a GP2 processor and HyperSmooth 6.0 image stabilization. MAX is a 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, audio, live streaming, voice control and a front facing touch display. Its subscription service offers full access to the video and photo editing features in the new Quik desktop app and Quik mobile app. It offers mobile, desktop and Web applications that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. It also offers a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks and cases.