General Mills : A Nature Valley national park partnership worth singing about

responsibility

Jan 06, 2021 • By Kevin Hunt

Daveed Diggs is helping Nature Valley celebrate a big milestone in its effort to help restore access to 10,000 miles of trails in U.S. national parks.

You'll recognize the tune of his song.

Daveed Diggs helped us celebrate our milestone of restoring access to 10,000 Miles of national park trails! And we are on the trail to restore access to 10,0…

Diggs' remake of 'I'm Gonna Be (500 Miles)' by The Proclaimers helps Nature Valley and the National Park Foundation (NPF) mark the completion of a three-year, $3 million partnership that helped restore access to 10,000 miles of national park trails.

'I love spending time in the outdoors so when Nature Valley approached me to remake this catchy tune as a fun way to encourage people go outside, I jumped at the chance,' says Diggs. 'I love to visit our national parks, so I hope this leads to more people safely hitting the trails this year.'

The music from Diggs and his band (clipping.) encourages you to go outdoors, visit a park near you and explore.

'We're at a point in time where people are spending a lot of time inside their homes, but they also need some encouragement to get outside in nature,' says Kaylee Pohlmeyer, manager, Brand Experience, Nature Valley. 'Daveed's song is the perfect anthem to get us refreshed by spending time outdoors and promoting safe visits to national parks or even the park down the street.'

Diggs' song also highlights the fact that Nature Valley's impact is not over - the brand will double down on its original commitment, pledging to help restore access to another 10,000 miles of national park trails, through an additional $3 million donation.

By working with the NPF - for several years - Nature Valley is demonstrating its brand purpose to connect people to nature.

'What better way to connect more people to nature than supporting the most iconic version of nature in the United States,' says Molly Moon, assistant manager, Brand Experience, Nature Valley. 'Preserving and protecting our national parks is more important than ever. And that's where we, as a National Park Foundation premier partner, can play a substantial role in keeping the parks accessible for future generations.'

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For the trail restoration work - in 19 national parks across 16 states - the NPF supported projects led by service corps crews working on the ground in each impacted park. The crews' work included removing invasive species, clearing corridors, repairing structures, building boardwalks and managing other projects that helped restore greater accessibility within iconic and beloved national parks.

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To access the complete list of national park locations in the U.S. with restored access to trails, visit NatureValley.com/NationalParks.

For more content on this milestone, visit @Nature_Valley and #RestoreMore on Instagram.

To learn more about responsibly exploring the national parks and how you can help protect them, visit NationalParks.org

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Kevin Hunt is the senior manager of Corporate Content and Channels at General Mills, based in Minneapolis, Minnesota. He oversees corporate social media, the 'A Taste of General Mills' blog, GeneralMills.com and the company's intranet. He began his career at General Mills in 2010. More posts by this author