Gawk Inc. announced launch of a new product which provides unprecedented direct message delivery to mobile users and creates a unique, new channel for B2B and B2C users. GAWK's new Direct Delivery delivers messages directly into the voicemail box of the user without a ring or alert, meaning the user is required to listen to the message in order to learn who it is from and what it is about. During the product's beta testing, response rates increased by up to 80% due to the increase in percentage of those listening to the message, which means a massive boost to ROI in call campaigns. GAWK's proprietary software initiates a landline-to-landline session directly with the phone carrier's voicemail system allowing unprecedented reach and deliverability of messages. Instead of charging on a per call or per attempt basis, GAWK's service charges its customers only for a successfully delivered message into a target's voicemail.