On July 19, 2023, Fresh Vine Wine, Inc.?s Board of Directors appointed Michael Pruitt, the Non-Executive Chair of the Company?s Board of Directors, to serve as Interim Chief Executive Officer, effective immediately. In this capacity, Mr. Pruitt will serve as the Company?s principal executive officer. On July 14, 2023, Roger Cockroft?s employment with and service as Chief Executive Officer of the company ended.