Freeze Tag launched a fundraiser project with The Salvation Army of Buffalo using the Eventzee scavenger hunt app. Utilizing Eventzee technology, “Buffalo's Most Amazing Race” guided competitors throughout western New York in a safe, social distance adventure. The annual event, which kicked off in late July, featured teams of two who competed from the safety of their cars in a scavenger hunt throughout Buffalo, NY. With a first-place prize of $1,000, contestants were eager to compete in the name of a good cause. Challenges within the app were based on art, history and exciting locations throughout the Buffalo area. The city-wide amazing race is one of the Buffalo Salvation Army’s biggest fundraising events of the year, but due to COVID-19 health concerns, plans had to shift. So, the committee re-invented the event into a COVID safe, socially distanced scavenger hunt event the whole family could enjoy. Eventzee was able to offer not only a safe alternative, but through the new Eventzee app players were able to compete in a number of different challenge types including photos, videos, GPS locations, and more. All funds raised from the event support programs and services of The Salvation Army in Buffalo NY, which are needed now more than ever. The partnership with The Salvation Army is part of the Eventzee marketing program which gives companies the opportunity to engage with their clients in new and exciting ways through gaming. Companies can increase brand loyalty and offer virtual marketing promotions, incentives and competitions for a day, a week or even many months. Eventzee is also a unique fundraising tool, which allows clients to sell access to their mobile scavenger hunts with ease.