Flow Beverage Corp. announced that its refreshed, newly designed and most advanced sustainable packaging, set to debut later this summer in 2024 across North America alongside a new brand platform. This revitalization marks a pivotal moment for the brand, accentuating its premium appeal both on the shelves and in the hearts and minds of consumers.

The rollout will commence with the introduction of the updated packaging for Flow Original, followed by the release of Flavored Water later in the year, solidifying Flow's dedication to driving growth and sustainability across established and emerging channels. The redesigned packaging aims to elevate Flow's presence within the premium water category, boasting a refined and sophisticated design system. Emphasizing clear communication of its unique selling points, bolstered brand recognition, and a fresh emphasis on mineral rich properties as a key product differentiator, the new packaging is poised to captivate consumers' attention and reinforce Flow's commitment to excellence.

In addition to the new packaging, Flow is introducing their new brand platform. The ethos of this platform is grounded in Flow's aspiration to empower consumers to embrace their best selves every day, which will serve to enrich the Flow brand and its strategic positioning through a multifaceted approach. The platform will be designed as a way to further connect with Flow's community and target consumers through above-the-line communications, tailored retail initiatives, influencer and creator collaborations, consumer events, and more.

Consumers will have further insight into the latest brand updates, exclusive offers and incentives. Flow's packaging redesign and new brand platform will further expedite Flow's path to profitability through even stronger velocities and ability to invest in new, high growth channels. This is a pivotal moment for the Flow brand as one of the leading premium water brands in North America.