Fiserv, Inc. announced that First Financial Bank of Arkansas implemented ConvergeIT(R): IVR (Interactive Voice Response) from Fiserv. ConvergeIT: IVR offers a flexible, interactive voice response system with choice and control for messaging, call flow and functionality. The underlying architecture of the ConvergeIT: IVR solution interfaces directly with Signature(R) from Fiserv, the bank's current platform for account processing, as well as other account processing platforms from Fiserv. First Financial Bank selected the solution from Fiserv to help meet its long-term technology strategy, for which all requirements were aimed at improving the overall customer experience. Additionally, the ConvergeIT: IVR dashboard and ad hoc reporting functionality provide the necessary tools for First Financial Bank to properly track: daily call volume, inactive and dropped calls, how effectively the customers are using the IVR system and other real-time information.