Facebook and EssilorLuxottica Announce
Collaboration for Smart Glasses
The partnership will combine Facebook apps and technologies, Luxottica’s category leadership and iconic brands, and Essilor’s advanced lens technology to help people stay better connected to their friends and family. The first product will be branded Ray-Ban, the world’s most popular eyewear brand, and is scheduled to launch in 2021. It will combine the best of both worlds – innovative technology and fashion-forward style – to create smart glasses that consumers will truly love wearing.
“We’re passionate about exploring devices that can give people better ways to connect with those closest to them. Wearables have the potential to do that. With
“We are especially proud of our collaboration with Facebook, which projects an iconic brand like Ray-Ban into an increasingly digital and social future. Combining a brand that is loved and worn by millions of consumers around the globe with technology that has brought the world closer together, we can reset expectations around wearables. We are paving the way for a new generation of products destined to change the way we look at the world,” commented
Product name, specs, software capabilities, pricing, and other details will be shared closer to launch in 2021.
Contacts:
Facebook, Inc.
Communications Manager, Facebook Reality Labs Head of Corporate Communications
e-mail: Kyla@fb.com e-mail: media@essilorluxottica.com
Facebook, Inc.
Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook's apps and technologies to connect with friends and family, find communities and grow businesses.
Attachment
- DOWNLOAD PDF VERSION OF THE NEWS RELEASE
© OMX, source