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ValueTheMarkets News Commentary - With the gaming market projected to expand from
In short, the company are experts in programmatic marketing for the videogames industry.
With its targeted programmatic campaigns, the business is clocking up more than 7.3 billion impressions and sourcing 500,000 new players each month using its sophisticated technology.
These figures have helped attract the attention of some of the biggest names in the industry and seen
For example, projects for Roblox and Game of Thrones: Winter is Cominghelped bring in 3.6 million and 2 million new players respectively.
On the back of these successes,
The company’s CEO,
“This is yet another example of us executing and securing new long-term multimillion dollar contracts for our gaming technology.
“We are keenly focused on increasing sales and improving margins, and we believe landing larger technology contracts is the key to achieving these goals. We are excited to continue updating current and future shareholders with new developments at ESE.”
It’s the latest update following a slew of positive news from
The business will be hoping that its customer acquisition expertise and technology will make it a key partner for major developers in the coming years.
Apple Inc (NASDAQ: AAPL) designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories. The company also offers payment, digital content, cloud and advertising services. The business’ customers are primarily in consumer, small & mid-sized business, education, enterprise and government markets worldwide.
A key way in which Apple Inc is poised to enjoy the gaming boom is through its
The company has confirmed that it ishiking prices on the
While the company has a tight grasp on consumers through the popularity of its iPhones, it seems like these changes to its mobile gaming platform could hurt its popularity among both gamers and developers.
Additionally, while Apple Inc’s iPhone is still enormously popular, the business appears to have had some issues with sales of its new model. Late September saw Bloombergreport that the company was shelving plans to hike production of the iPhone 14 after initially overestimating demand.
The business will be hoping that this is merely a blip and not an indicator that its products are losing their appeal.
Nvidia (NASDAQ: NVDA) designs, develops and markets three-dimensional graphics processors and related software. The company offers products that provide interactive 3D graphics to the mainstream personal computer market.
The primary way in which this business enjoys exposure to the videogames industry is through its graphics cards, which are present in many gamers’ computers. These include top-of-the-line chips that utilize advance technology likeartificial intelligence but can set users back over
In addition to its work on the hardware side of things, Nvidia works with videogame developers through offerings likeOmniverse, the company’s real-time design collaboration and simulation platform.
The idea behind Nvidia’s software is that it can help artists and designers enjoy more seamless collaboration within the development process as gaming industry progress leads projects to become increasingly complex and challenging.
But the omniverse platform is just one of many software applications developed by Nvidia for use by game developers. The company’sexpansive suite of game development tools include applications for simulation, asset processing, lighting and 3D creation platforms.
The business will be hoping that continued growth in gaming industry revenues will bleed through to both its hardware and software development offerings.
Jeff Bezos’Amazon (NASDAQ: AMZN)is an online retailer that offers a wide range of products, including books, music, computers, electronics and numerous other products. The business offers personalized shopping services, Web-based credit card payment and direct shipping to customers. The company also operates a cloud platform offering services globally.
While Amazon is perhaps best known for its ecommerce and video streaming service offerings, the company also offers services for videogame development. These come through
The company hasboasted that its AWS for Games solution will help developers build, run, and grow their games through dedicated solutions for cloud game development, game servers, game security and more besides.
The dedicated gaming offering, which Amazon announced the launch of in
While the business now has tools on offer for other game developers, the business has also tried its hand at creating games itself. Increasingly ambitious titles from the Amazon Games subsidiary have included
Things haven’t all been plain sailing at the game studio though, withreports last year suggesting workers at the studio faced “draconian” limitations on their own personal projects.
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