ESE Entertainment Inc. announced that KIA Poland has officially entered the world of gaming with an ESE production called Wejd Do Gry ("Enter the Game"). Through Enter the Game, ESE incorporated the new KIA Stinger GT into the popular videogame Assetto Corsa. After three preliminary rounds and a final race, Dominik Blajer was crowned as champion. All races were broadcasted live on the KIA Motors Poland Facebook account. This was the third big simulation racing (simracing) project for ESE, after the PKN Orlen (Orlen Stay & Play) and Porsche Poland (Porsche Sprint Challenge) esports events produced by ESE. Simracing is one of the fastest growing esports segments in the world. Out of ESE's three simracing initiatives, Enter the Game was the largest campaign in terms of reach and media promotion for simracing in Poland. ESE worked closely with Next Level Agency and Ragnar Simulators on Enter the Game. Next Level Agency acted as ESE's creative content creator, carrying out consumer activation and social media communication. Ragnar Simulator organized the cycle of online events and internet broadcast of the competition. ESE was responsible for digital creation, production of video spots and coordinating the program. The production included eight top European simracers.