Endesa S A : has reduced CO2 emissions linked to energy consumption by 82 % according to the spot for its 'everything counts' campaign

• The company has produced a "making of" video to show how the audiovisual ad was produced taking into account energy efficiency criteria to generate the smallest possible carbon footprint, making use of the first person in the concept for the campaign: Everything we do counts.
• With the support of the Leo Burnett agency and the Primo Content production company, Endesa was assessed by the Creast consultancy, specialists in measuring, reducing and offsetting emissions in all phases of audiovisual production.
• The campaign is the first initiative of its kind that economically rewards clients for being more efficient and consuming less, with a discount for each kWh not consumed in their electricity bills and providing them with access to solutions to reduce their consumption and to help them save.

Lead by example, because everything we do to be more efficient and save energy, counts. That is why Endesa has given full details of the audiovisual spot that supports the sustainability campaign "Everything counts" with a "making of" that includes how it was shot and what measures were taken to make this as efficient as possible. By applying efficiency criteria, it is estimated that an 82% reduction in the carbon footprint associated with energy was achieved in all phases of production of the audiovisual spot, ranging from pre-production and filming, to post-production.

Endesa's new campaign, which premiered a few weeks ago, aims to continue raising awareness of the need to improve energy efficiency in homes and does so totally disruptively. It is the first initiative of its kind that gives an economical reward for the 'non-consumption' of energy, both to existing customers and to those who register for any of the tariffs that the company offers in the deregulated market.

In this regard, the company offers a double motivation to client to save energy: They get a discount for each kWh not consumed in their electricity bill and they are given access to efficient equipment solutions offered by Endesa X, such as the installation of solar energy or air conditioning equipment which will help customers save significantly right from the start.