Electra Consumer Products Ltd. a Master Franchisee of 7-Eleven International LLC (7IN) – a joint-venture of 7-Eleven Inc. (SEI) and Seven-Eleven Japan (SEJ) – opened its first 7-Eleven® store in Israel. Located in Tel Aviv at the Dizengoff Center Mall, the store will serve the country's second large city and large metropolitan area. The single-story Tel Aviv store will feature 7-Eleven's signature retail environment and serve a variety of internationally popular products and beverages – including bean-to-cup coffee, Slurpee® drinks and Big Gulp® drinks – as well as local delicacies created to appeal to the surrounding neighborhood.

Customers can enjoy a wide selection of fresh kosher foods developed specifically for Israeli taste preferences. Offerings include fresh sandwiches, traditional salads, legume salads, and sausages with locally sourced sauces and toppings. The store will also feature a variety of local hot food products such as Zaatar Pita, Kube and Fatayer.

7-Eleven's entrance to Israel accompanies the signing of a 20-year master franchise agreement last year between 7IN and Electra Consumer Products Ltd. to develop and operate 7-Eleven stores in Israel. Under its agreement with 7IN, Electra Consumer Products intends to expand 7-Eleven stores over the next five to six years throughout Israel, starting with the Tel Aviv metropolitan area.