On February 26, 2024, Eightco Holdings Inc. and Brian McFadden entered into General Release and Severance Agreement, effective as of the eighth day following the McFadden Severance Agreement in connection with Mr. McFadden?s resignation as Chief Executive Officer of the Company, effective as of December 31, 2023. Pursuant to the McFadden Severance Agreement, Mr. McFadden is eligible to receive $146,683 in accrued but unpaid base salary through the Separation Date in four quarterly payments of $36,670.75 each, less all applicable tax withholdings, by December 31, 2024. The company announced the appointment of Kevin O?Donnell as Interim Chief Executive Officer.

Mr. O?Donnell, age 48, has served as Chairman of the Board since October 15, 2021. Mr. O?Donnell founded Poptop Partners, LLC, a boutique operating and investment firm specializing in small to mid-market companies with an emphasis on the retail sector in April 2011 and continues to serve as its Managing Partner. From May 2007 to June 2010, Mr. O?Donnell served as the Founder/President of KOR Capital, LLC, a private equity and consulting firm specializing in turn around management of mid-market companies.

Mr. O?Donnell has been an early-stage investor in multiple industries including hospitality, beverage, cannabis, hemp and technology. Mr. O?Donnell has served or continues to serve on numerous private and public boards including but not limited to SRM Entertainment, Vinco, Lakeside Alternatives Hospital Foundation, and The University Club.