Dassault Systèmes and Toyota Motor Europe have signed a three-year contract to collaborate on an optimized digital production process to create next generation digital marketing solutions for all new car launches in Europe. These solutions will feature localized and personalized content targeting consumers seeking new, customized experiences in the car buying journey. With Dassault Systèmes’ “Virtual Garage” industry solution experience, Toyota Motor Europe can leverage 3DEXCITE high-end visualization applications for automated and integrated digital marketing asset production processes. Toyota Motor Europe can use its engineering data to create high-impact assets featuring virtual representations of vehicles that communicate emotional brand and product themes to its target audiences. Thanks to automated end-to-end asset production processes, consumers can experience brochures, online video content, web configurators, and other assets featuring new vehicle models or colors that are localized for preferences in specific markets or personalized to individual customer tastes, accommodating nearly any product requirement with high quality, consistency and accuracy. Digital technology is increasingly influencing how consumers shop, and the automotive industry seeks to leverage this trend to more closely connect with and engage consumers. Whether consumers are casually exploring vehicles for the first time or nearing a purchase decision, they want to be inspired, with access to the right information at their fingertips.