PlantFuel Life Inc. announced its distribution into East Asia with Coupang. Founded in 2010 by entrepreneur Bom Kim, Coupang has become a leading ecommerce company through a variety of advancements including their 24-hour Rocket Delivery service, grocery delivery called Rocket Fresh, music and video streaming service Coupang Play, Coupang Eats featuring real-time restaurant delivery, and Coupang Flex a marketplace for freelance services. PlantFuel further enhances Coupang's premium healthy and wellness portfolio.

Developed by athletes, formulated by doctors, and clinically proven for optimal performance, PlantFuel is a premium plant-based health and wellness company founded by former NFL player and serial entrepreneur Brad Pyatt. Through this strategic distribution partnership with Coupang, PlantFuel is expected to generate rapid brand and revenue growth in Korea, as well as throughout the East Asia region including Japan, Taiwan and China. This partnership with Coupang to expand ecommerce distribution in East Asia comes on the heels of PlantFuel's strong growth on Amazon, forcing a shift in digital resources and inventory to meet demand.

Heading into Quarter 2-2022, PlantFuel is continuing to ramp up its multi-touch marketing efforts centered on digital strategies, alongside offline and partnership initiatives.