Comscore to launch Predictive Audiences – the industry's first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals. The new solution, which delivers scale and precision beyond what is currently available in the industry, will be available in First Quarter 2021 for audiences from Comscore, IHS Markit, PlaceIQ, and TransUnion for use across digital, mobile, and connected TV (CTV) campaigns. With Predictive Audiences, brands can continue to reach granular audiences aligned to their campaign goals based on age and gender demographics, TV viewership, OTT consumption, and consumer behaviors such as automotive purchase data, location data, and non-FCRA financial data – all in a cookie-free environment. Critically, this innovation empowers advertisers to continue leveraging Comscore's massive cross-platform data footprint and market-leading methodologies while adapting their strategies to prepare for the cookie-free era. By combining Comscore's leading media consumption data assets with the industry's second-largest contextual crawler and intelligent categorization technology, Comscore is able to translate audience segments at scale into contextual signals for cookie-free targeting. Leveraging these assets, Comscore has created contextual-based TV and OTT viewership segments. Furthermore, by partnering with best-in-class audience data providers IHS Markit, PlaceIQ, and TransUnion, Comscore is excited to advance the industry with viable cookie-free alternatives to maintain campaign KPIs and mitigate risk as the privacy and ID environments evolve. As the industry bids farewell to third-party cookies, privacy-focused panels at scale are vital to understanding consumer behaviors. Comscore has the large panel with comprehensive demographics and complete measurement capabilities across web, mobile and connected TV. This forms the core of Comscore's cookie-free solutions, with over 3 million opt-in panelists globally representing a source of truth for audience insights. The launch of Predictive Audiences marks the latest enhancement to Comscore's cookie-free solutions within the Comscore Activation suite, which helps advertisers reach specific demographics, and behavioral TV and OTT audiences in brand-safe, relevant contexts across desktop, mobile, and Connected TV.
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.
COMSCORE, INC. 
