Color Star Technology Co., Ltd. announced that Color Metaverse Pte. Ltd. has entered into a strategic cooperation framework agreement with ARGS Productions Inc. (" ARGS"). Both parties plan to cooperate in the business of celebrity agency, celebrity performance and celebrity peripheral in the future.

Following the global celebrity entertainment recovery trend, Color Star plans to develop a fan culture and create "Fans Circle", an entertainment service dedicated to everything associated with performance events, celebrities and their merchandise. Fans Circle operates in a closed loop, where one performance can generate business for a chain of related services. ARGS is one of the star agencies in Japan, representing Asian stars and groups such as SE7EN, OnlyOneOf, NIK, and EXID.

ARGS is also experienced in the live show business. In the past, due to the epidemic, celebrity performances and celebrity peripheral products have been greatly affected. At present, the global economic environment has begun stabilizing and celebrity entertainment is sweeping the world again, driving a wave of star effect and fan culture.

Color Star chose to join hands with ARGS to actively promote the fan culture. Both parties are very focused, and plans to jointly develop the local fan culture in Japan, as well as a celebrity agency business in other regions. The year 2023 will be an explosive year for entertainment, with global ticket sales and film revenues already known to be significantly higher than in the past three years.

Many international large-scale performances have hard to find tickets, and box office dividends have become the key to the current major celebrity entertainment.