DOCASA, Inc., through its wholly-owned subsidiary, Department of Coffee and Social Affairs Limited, announced the launch in the U.S. of its specialty coffee shops securing its first site at 800 Diversy in Chicago, Illinois. The new shop is the first of 6 initial planned shops in the Chicago area, with discussions taking place on a further 5 throughout the city at this time. People between the ages of 19 and 34 account for the higher coffee consumption in the U.S. Through 2008 to 2016, daily coffee consumption by the millennials has increased from 34% to 48%. The advancing of cafe culture as a ‘fashion symbol’ is driving the increase of coffee consumption, according to the Mordor Intelligence Report August 2017.