Coca Cola FEMSA B de C : Proposed Board KOF 2020

Coca-Cola FEMSA, S.A.B. de C.V.

Proposed Board of Directors 2020

Series A Directors

José Antonio Vicente Fernández Carbajal
Chairman	Born:	February 1954
	First elected:	1993, as director; 2001 as Chairman
	Principal occupation:	Executive Chairman of the board of directors of Fomento Económico Mexicano,
		S.A.B. de C.V.
	Other directorships:	Chairman of the board of directors of Fundación FEMSA A.C. and Instituto
		Tecnológico y de Estudios Superiores de Monterrey (ITESM). Chairman Emeritus
		of the US Mexico Foundation. Member of the board of directors of Heineken
		Holding N.V., and vice-chairman of the supervisory board of Heineken N.V.
		Chairman of the America's committee and member of the preparatory committee
		and selection and appointment committee of Heineken, N.V. Member of the board
		of directors of Industrias Peñoles, S.A.B. de C.V. Co-Chairman of the advisory
		board of Woodrow Wilson Center, Mexico Chapter and member of the board of
		trustees of the Massachusetts Institute of Technology Corporation.
	Business experience:	Joined the strategic planning department of FEMSA in 1988, after which he held
		managerial positions at FEMSA Cerveza's commercial division and OXXO. He
		was appointed Deputy Chief Executive Officer of FEMSA in 1991, and Chief
		Executive Officer in 1995, a position he held until December 31, 2013. As of
		January 1, 2014, he was appointed Executive Chairman of the board of directors
		of FEMSA.
	Education:	Holds an Industrial Engineering degree and a Master in Business Administration
		(MBA) from ITESM.

José Luis Cutrale
Director	Born:	September 1946
	First elected:	2004
	Principal occupation:	Chairman of the board of directors of Sucocítrico Cutrale, Ltda.
	Other directorships:	Member of the board of directors of Cutrale North America, Inc., Cutrale Citrus
		Juice USA, Inc., Citrus Products, Inc. and Chiquita Brands International.
	Business experience:	Founding partner of Sucocitrico Cutrale Ltda.
	Education:	Holds a degree in Business Administration.
	Alternate director:	Jose Henrique Cutrale

Luis Alfonso Nicolau Gutiérrez
Director	Born:	June 1961
	First elected:	2018
	Principal occupation:	Partner at Ritch, Mueller, Heather y Nicolau, S.C. and member of the firm's
		executive committee.
	Other directorships:	Member of the board of directors of Morgan Stanley, Casa de Bolsa, S.A. de C.V.,
		UBS Asesores México, S.A. de C.V., Grupo Posadas, S.A.B. de C.V., Ignia's
		public fund (Fideicomiso Ignia), Gentera, S.A.B. de C.V., Grupo Cementos de
		Chihuahua, S.A.B. de C.V., Grupo Coppel, S.A. de C.V. and KIO Networks.
		Member of the investment committee of Ignia Fund and Promotora Social México
		and independent member of the supervisory board of Bolsa Mexicana de Valores,
		S.A.B. de C.V.
	Business experience	Has been a partner at Ritch Mueller since 1990, specializes in mergers and
		acquisitions, debt and equity capital markets transactions and banking and
		finance. He is a leading expert in assisting underwriters and issuers in debt and
		equity offerings in Mexico and abroad. Also, he worked as a foreign associate
		for Johnson & Gibbs, Dallas and Shearman & Sterling, New York.
	Education:	Holds a Law degree from Escuela Libre de Derecho and a Master in Law from
		Columbia University.

Ricardo Guajardo Touché
Director	Born: May 1948
	First elected:	1993
	Principal occupation:	Chairman of the board of directors of Solfi, S.A. de C.V.
	Other directorships:	Member of the board of directors of Fomento Económico Mexicano, S.A.B. de
		C.V., El Puerto de Liverpool, S.A.B. de C.V., Alfa, S.A.B. de C.V., Grupo
		Financiero BBVA Bancomer, S.A. de C.V., BBVA Bancomer, S.A., Institución de
		Banca Múltiple, , Grupo Aeroportuario del Sureste, S.A. de C.V., Grupo Bimbo,
		S.A.B. de C.V., Grupo Coppel, S.A. de C.V., Instituto Tecnológico y de Estudios
		Superiores de Monterrey (ITESM) and Vitro, S.A.B. de C.V.
	Business experience:	Has held senior executive positions at FEMSA, Grupo AXA, S.A. de C.V. and
		Valores de Monterrey, S.A.B. de C.V.
	Education:	Holds an Electrical Engineering degree from ITESM and the University of
		Wisconsin and a Master's degree from the University of California at Berkeley.

Federico José Reyes García
Director	Born:	September 1945
	First elected:	1993
	Principal occupation:	Independent Consultant
	Other directorships:	Alternate member of the board of directors of Fomento Económico Mexicano,
		S.A.B. de C.V., and member of the board of directors of Fundación FEMSA and
		Tec Salud.
	Business experience:	At FEMSA, he held the position of Executive Vice-President of Corporate
		Development from 1992 to 1993, and Chief Financial Officer from 1999 to 2006
		and Corporate Development Officer until 2015.
	Education:	Holds a degree in Business and Finance degree from Instituto Tecnológico y de
		Estudios Superiores de Monterrey.
	Alternate director:	Javier Gerardo Astaburuaga Sanjines
Miguel Eduardo Padilla Silva
Director	Born:	January 1955
	First elected:	2016
	Principal occupation:	Chief Executive Officer of Fomento Económico Mexicano, S.A.B. de C.V.
	Other directorships:	Member of the board of directors of FEMSA and member of the board of directors
		of Grupo Lamosa, S.A.B. de C.V., Club Industrial, A.C., Universidad Tec Milenio
		and Grupo Coppel, S.A. de C.V..
	Business experience:	He held the position of Chief Financial and Corporate Officer of FEMSA from
		2016 to 2017 and Chief Executive Officer of FEMSA Comercio, S.A. de C.V. from
		2004 to 2016. Also, he held the positions of Planning and Control Officer of
		FEMSA from 1997 to 1999 and Chief Executive Officer of the Strategic
		Procurement Business Division of FEMSA from 2000 to 2003. He had a 20-year
		career in Alfa, S.A.B. de C.V., and held a position in Terza, S.A. de C.V. as Chief
		Executive Officer.
	Education:	Holds a degree in mechanical engineering degree from ITESM, a MBA from
		Cornell University and executive management studies at Instituto Panamericano
		de Alta Dirección de Empresas.(IPADE).
Alfonso González Migoya
Director	Born:	January 1945
	First elected:	2006
	Principal occupation:	Chairman of the board of directors of Controladora Vuela Compañía de Aviación,
		S.A.B. de C.V. (Volaris) and managing partner of Acumen Empresarial, S.A. de
		C.V.
	Other directorships:	Member of the board of directors of Fomento Económico Mexicano, S.A.B. de
		C.V., Nemak, S.A.B. de C.V., Bolsa Mexicana de Valores, S.A.B. de C.V.,
		Regional, S.A.B. de C.V., Grupo Cuprum, S.A.P.I. de C.V., Berel, S.A. de C.V.,
		Servicios Corporativos Javer, S.A.B de C.V. and Invercap Holdings S.A.P.I. de
		C.V.
	Business experience:	Served as Corporate Director of Alfa, S.A.B. de C.V. from 1995 to 2005 and as
		Chairman of the board of directors and Chief Executive Officer of Grupo Industrial
		Saltillo, S.A.B. de C.V. from 2009 to 2014.
	Education:	Holds a degree in Mechanical Engineering from ITESM and a MBA from the
		Stanford University Graduate School of Business.

Daniel Javier Servitje Montull
Director	Born:	April 1959
	First elected:	1998
	Principal occupation:	Chief Executive Officer and Chairman of the board of directors of Grupo Bimbo,
		S.A.B. de C.V. (Bimbo)
	Other directorships:	Member of the boards of directors of Grupo Financiero Banamex, S.A. de C.V.,
		Instituto Mexicano para la Competitividad, A.C., The Consumer Goods Forum
		and Latin America Conservation Council (The Nature Conservancy). Member of
		Stanford GSB Advisory Council and Wal-Mart Mexico Advisory Board of
		Suppliers. Chairman of the board of directors of Corporación Aura Solar, S.A.P.I.
		de C.V., Servicios Comerciales de Energía, S.A. de C.V. and Aura Solar II Corp.
	Business experience:	Served as Vice President of Bimbo.
	Education:	Holds a Business Administration degree from Universidad Iberoamericana
		(IBERO) and a MBA from the Stanford University Graduate School of Business.
Enrique F. Senior Hernández
Director	Born:	August 1943
	First elected:	2004
	Principal occupation:	Managing Director of Allen & Company, LLC.
	Other directorship:	Alternate member of the board of directors of Fomento Económico Mexicano,
		S.A.B. de C.V., and member of the board of directors Grupo Televisa, S.A.B. de
		C.V., Cinemark USA, Inc. and Univision Communications, Inc.
	Business experience:	Among other clients, has provided financial advisory services to FEMSA and
		Coca-Cola FEMSA, S.A.B. de C.V.
	Education:	Holds a law degree from Yale University, an Honorary Law
		Doctorate from Emerson College and a MBA from Harvard University Business
		School.
Luis Rubio Freidberg
Director	Born:	August 1955
	First elected:	2015
	Principal occupation:	President of México Evalúa, A.C. and Centro de Investigación para el Desarrollo.
	Other directorships:	Member of the board of directors of Xanthus, The India Fund-Asia Tigers andThe
		Tinker Foundation.
	Business experience:	He is a contributing editor of the newspaper Reforma. In the 1970s he was
		Planning Director at Citibank in Mexico and served as an adviser to Mexico's
		Secretary of the Treasury.
	Education:	Holds a degree in Financial Administration, a multinational MBA and a master's
		degree and PhD in political science from Brandeis University..
	Alternate director:	Jaime A. El Koury
John Anthony Santa María Otazúa
Director	Born:	August 1957
	First elected:	2014
	Principal occupation:	Chief Executive Officer of Coca-Cola FEMSA, S.A.B. de C.V.
	Business experience:	Has served as Strategic Planning and Business Development Officer and Chief
		Operating Officer of Mexican operations of Coca-Cola FEMSA. Has served as
		Strategic Planning and Commercial Development Officer and Chief Operating
		Officer of Coca-Cola FEMSA's South America division. He also has experience
		in several areas of Coca-Cola FEMSA, namely development of new products and
		mergers and acquisitions. Has experience with different bottler companies in
		Mexico in areas such as Strategic Planning and General Management.
	Other directorships:	Member of the board of directors of Gentera, S.A.B. de C.V. and member of the
		board of directors and commercial committee of Banco Compartamos, S.A.,
		Institución de Banca Múltiple.
	Education:	Holds a bachelor's degree in Business Administration and a MBA with a major in
		Finance from Southern Methodist University.

Series D Directors

John Murphy
Director	Born: 1962

José Octavio Reyes Lagunes

Director

Charles H. McTier

Director

First elected:	2019
Principal occupation:	Executive vice president and chief financial officer of The Coca-Cola Company.
Other directorship:	Member of the board of Coca-Cola Beverages Japan Holdings Inc.,
	China Beverages Ltd. and Lindley Corporation.
Business experience:	From 2016 to 2018 he served as president of the Asia Pacific group of The Coca-
	Cola Company and as president of the South Latin business unit. Prior to this
	role, from 2008 to 2012, he was president of the Latin Center business unit.
	During his three-decade career with Coca-Cola Company, he has held a variety
	of general management, finance and strategic planning roles.
Education:	Holds a bachelor's degree in Business Studies from Trinity College in Dublin and
	a diploma in professional accounting from University College in Dublin. He
	qualified as a chartered accountant of the Irish Institute of Chartered Accountants.
Alternate director:	Sunil Krishna Ghatnekar
Born:	March 1952
First elected:	2016
Principal occupation:	Retired.
Other directorships:	Member of the boards of directors and President of the resources committee of
	MasterCard Worldwide, and member of the board of directors and member of the
	sustainability committee of Coca-Cola Hellenic Bottling Company.
Business experience:	He began his career with The Coca-Cola Company in 1980 as Manager of
	Strategic Planning at Coca-Cola de México, was appointed Manager of the Sprite
	and Diet Coke brands at corporate headquarters in Atlanta in 1987, became
	Marketing Director for the Brazil Division in 1990, was named Marketing and
	Operations Vice President for the Mexico Division and became President for the
	Mexico Division in 1996. He served as President of the Latin American Group of
	The Coca-Cola Company from 2002 to 2012.
Education:	Holds a degree in Chemical Engineering from the Universidad Nacional
	Autónoma de México and a MBA from the Instituto Tecnológico y de Estudios
	Superiores de Monterrey.
Alternate director:	Theresa Robin Rodgers Moore
Born:	January 1939
First elected:	1998
Principal occupation:	Retired
Business experience:	Was associated with the Robert W. Woodruff Foundation for over forty years,
	serving as its President from 1988-2006 and served as a trustee from 2006 to
	2015. Served on the board of directors of nine U.S. Coca-Cola bottling companies
	in the 1970s and 1980s.
Education:	Holds a bachelor's degree in Business Administration from Emory University.

James L. Dinkins
Director	Born:	July 1962
	First elected:	2020
	Principal occupation:	Senior Vice President of The Coca-Cola Company and President of Coca-Cola
		North America.
	Other directorships:	Member of the board for the Retail Industry Leaders Association.
	Business experience: Joined The Coca-Cola Company in 1988 working in a variety of areas, including
		senior sales, marketing, operations, strategic planning, sports marketing,
		franchise leadership and general management. From 1999 to 2002 held senior
		management positions in the business services sector as Executive Vice
		President of Service Resources Inc., and was President of the Communications
		Division of The Profit Recovery Group International, Inc. Prior to joining Coca-Cola
		in 1988, Dinkins held various sales positions with Procter & Gamble.
	Education:	Holds a MBA from Emory University and a bachelor of business administration
		degree from the University of Georgia.
	Alternate director:	Marie Quintero-Johnson

Series L Directors

Victor Alberto Tiburcio Celorio
Director	Born:	February 1951
	First elected:	2018
	Principal occupation:	Independent consultant
	Other directorships:	Member of the board of directors and member of the audit committee of FEMSA,
		Grupo Palacio de Hierro, S.A.B. de C.V., Grupo Financiero Scotiabank Inverlat,
		Profuturo Afore, S.A. de C.V., Grupo Nacional Providencial S.A.B., Frenesillo,
		PLC. and Instituto Tecnológico Autónomo de México (ITAM).
	Business experience:	Worked for over forty-three years at Mancera, S.C. (Ernst & Young Mexico),
		serving as partner for thirty three years and as Chief Executive Officer and
		Chairman of the board of directors for thirteen years until his retirement in 2013.
		He was chairman of the board of Mexican Financial Reporting Standards and
		served as President of
		the Mexican Institute of Public Accountants.
	Education:	Holds a public accountant degree from the Universidad Iberoamericana (IBERO)
		and Master in Business Administration from Instituto Tecnológico Autónomo de
		México (ITAM).
Francisco Zambrano Rodríguez
Director	Born:	January 1953
	First elected:	2003
	Principal occupation:	Managing Partner of FORTE Estate Planning S.C.
	Other directorships:	Alternate member of the board of directors of FEMSA. Co-Chief Executive Officer
		and member of the board of directors of Desarrollo Inmobiliario y de Valores, S.A.
		de C.V., Corporativo Zeta DIVASA, S.A.P.I. de C.V. and IPFC Inmuebles, S.A.P.I.
		de C.V. Member of the supervisory board of Instituto Tecnológico y de Estudios
		Superiores de Monterrey (ITESM)
	Business experience:	Has extensive experience in investment banking and private investment services
		in Mexico, real estate projects, and as patrimonial and probate consultant.
	Education:	Holds a degree in Chemical Engineering from ITESM and a MBA from The
		University of Texas at Austin.

Secretary (non-member of the Board): Carlos Eduardo Aldrete Ancira

Alternate Secretary (non-member of the Board): Carlos Luis Díaz Sáenz