Carter Bank & Trust has announced the hiring of Chrystal Parnell to serve as the Bank's Chief Marketing and Communications Officer, a newly created position on its Senior Management Team. Carter Bank introduced the new role to deepen its connection with its shareholders, customers, associates and communities, on the heels of recent market expansion into Greensboro and Charlotte, N.C. A proven leader, Parnell has directed brand, marketing and communication strategies and teams on both the corporate and agency-sides of the business. In her new role, Parnell will oversee the Bank's marketing, brand, product, customer experience and corporate communications teams, while leading strategies that will drive Carter Bank's brand awareness, loyalty and growth throughout its footprint in Virginia and North Carolina.

Parnell brings more than 20 years of experience in financial services marketing and communications. She comes to Carter Bank, after spending the past 14 years at Allegacy Federal Credit Union in Winston-Salem, N.C., most recently serving as Senior Vice President, Marketing.