CableClix (USA), Inc., opens up its online TV app to alpha testers, who will give feedback on the app's innovative features and design. This select group of users from across the US will give vital feedback on their experience directly to the team. The CableClix team - using Agile methodology to rapidly deploy new features with continuous delivery - will turn these invaluable insights into new features and improved design. The alpha testing forms just one part of CableClix's user-led design process, which is underpinned by extensive user research on cable-cutting habits, TV viewing habits and media consumption issues. CableClix is pioneering the evolution of online TV by creating the first lean-back online TV experience, which gives audiences more viewing time, delivered as uninterrupted play of highly personalized content.