BFW have launched a new burger brand into the New Zealand market, with the first store for the new concept opening its doors within the Goodside precinct at Smales Farm, on Auckland's North Shore. The modern concept, called Shake Out®, will serve up a highly addictive, simple menu of burgers, shakes, sides and sundaes, combining quality ingredients, frictionless technology, cashless service and high-end branding to deliver a simple, yet premium fast food solution. Shake Out® will operate as a quick service restaurant concept, sitting within a different market segment to established BFW brand, BurgerFuel®, which is a fast-casual dining environment. Shake Out® has been designed to provide a grab-and-go solution to customers looking for a seamless, fast food experience without having to compromise on flavour or quality. The menu sits at a highly accessible price-point and orders are placed and paid for via a kiosk system. The Shake Out® concept is totally cashless, with customers having the ability to pay via card, smart-phone or smart-watch.