The following Management's Discussion and Analysis of Financial Condition and
Results of Operations contains forward-looking statements that involve risks and
uncertainties. Our actual results may differ materially from the results
discussed in the forward-looking statements. Factors that might cause such a
difference include, but are not limited to, those discussed in "Risk Factors"
and elsewhere in this Annual Report on Form 10-K. The following section is
qualified in its entirety by the more detailed information, including our
financial statements and the notes thereto, which appears elsewhere in this
Annual Report on Form 10-K.



Business Overview



Build-A-Bear Workshop started as a mall-based, experiential specialty retailer
where children and their families could create their own stuffed animals. Over
the last nearly 25 years, Build-A-Bear has become a brand with high consumer
awareness and positive affinity with over 200 million furry friends made by
guests around the world. We seek to provide outstanding guest service and
experiences across all channels and touch points including our stores, our
e-commerce sites, our mobile sites and apps as well as traditional, digital and
social media. We believe the hands-on and interactive nature of our stores, our
personal service model and engaging digital shopping experiences result in
guests forming an emotional connection with our brand which has
multi-generational appeal that captures today's zeitgeist including desire for
experience, personalization and "DIY" while being recognized as trusted, giving,
and a part of pop culture.



We operate a vertical retail channel with stores that feature a unique
combination of experience and product in which guests can "make their own
stuffed animals" by participating in the stuffing, fluffing, dressing,
accessorizing and naming of their own teddy bears and other stuffed animals. We
also operate e-commerce sites that focus on gift-giving, collectible merchandise
and licensed products that appeal to consumers that have an affinity for
characters from a range of entertainment, sports, art, and gaming properties.
Our engaging digital purchasing experiences include our online "Bear-Builder",
the animated "Bear Builder 3D Workshop", an age-gated adult-focused "Bear Cave"
and the recently introduced "HeartBox" gift site. Our retail stores also act as
"mini distribution centers" that provide efficient omnichannel support for our
growing digital demand. The primary consumer target for our retail stores is
families with children while our e-commerce sites focus on collectors and gift
givers that are primarily tweens, teens and adults. We have also extended our
business model to develop a circle of continuous engagement by leveraging our
brand strength and owned intellectual properties through the creation of
engaging content for kids and adults while also offering products at wholesale
and in non-plush consumer categories via outbound licensing agreements with
leading manufacturers.



Our strategy includes leveraging our brand strength to continue to strategically
evolve our brick-and-mortar retail footprint beyond traditional malls with a
versatile range of formats and locations including tourist destinations, expand
into international markets primarily via a franchise model, and broaden the
consumer base beyond children by adding teens and adults with
entertainment/sports licensing, collectible and gifting offerings.
Build-A-Bear's pop-culture and multi-generational appeal have also played a key
role in the Company's digital transformation with a focus on accelerating our
initiatives to expand our digitally-driven, diversified omnichannel capabilities
that offer interactive entertainment experiences via both physical and
e-commerce engagement, targeting a range of consumer segments and purchasing
occasions.


As of January 29, 2022, we had 346 corporate-managed stores
globally, 61 locations operating through our "third-party retail" model in which
we sell our products on a wholesale basis to other companies that then in turn
execute our retail experience, and 72 franchised stores operating
internationally under the Build-A-Bear Workshop brand. In addition to our
stores, we sold product on our company-owned e-commerce sites.


We operate in three segments that share the same infrastructure, including management, systems, merchandising and marketing, and generate revenues as follows:

• Direct to Consumer ("DTC") - Corporately-managed retail stores located in the

U.S., Canada, Puerto Rico, the U.K., Ireland, and two e-commerce sites as well

as Denmark and China which have now closed;

• Commercial - Transactions with other businesses, mainly comprised of wholesale

product sales and licensing our intellectual property, including entertainment


    properties, for third-party use; and


  • International franchising - Royalties as well as product and fixture
    sales from other international operations under franchise agreements.



                                       23

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Selected financial data attributable to each segment for fiscal 2021 and 2020 are presented in Note 15 - Segment Information to our consolidated financial statements included elsewhere in this Annual Report on Form 10-K.





At the beginning of fiscal 2021, our U.S. store portfolio was open and operating
while our stores in the U.K., Ireland and Canada remained temporarily closed due
to the pandemic. In April 2021, stores in the U.K. reopened as the government
lifted lockdown restrictions resulting in almost all of our stores operating
at the end of the 2021 first fiscal quarter with the remaining stores in the
U.K. and Ireland opening in the second fiscal quarter thereby ending that period
with all stores open in those geographies. The majority of our Canadian stores
remained temporarily closed at the beginning of the second quarter with the
majority reopening in June 2021 and with all stores ending the second fiscal
quarter open. Our year-over-year results discussed below are impacted by prior
year store closures and operating hour reductions as a result of the pandemic.


Our consolidated net income was $47.3 million in fiscal 2021 compared to net
loss of $23.0 million in fiscal 2020. We believe that we have a concept that has
broad demographic appeal which, for North American stores open for the entire
year averaged net retail sales per store of $1.0 million and $0.6 million in
fiscal 2021 and 2020, respectively. We use store contribution as the key
performance metric for our retail stores. Consolidated store contribution, which
consists of store location net retail sales less cost of product, marketing and
store related expenses, as a percentage of net retail sales was 27.3% for
fiscal 2021 and 8.5% for fiscal 2020, the latter reflecting the negative impact
of COVID. Non-store general and administrative expenses are excluded as are our
revenues and expenses associated with e-commerce sites and adjustments to
deferred revenue related to gift card breakage and our loyalty program. The
diversification of our real estate portfolio and shift to smaller more flexible
store formats may result in lower average store revenue but is expected to
improve store contribution on a long-term basis. See "Non-GAAP Financial
Measures" for a reconciliation of store contribution to net income. The increase
in consolidated store contribution as a percent of net retail sales in
fiscal 2021 compared to fiscal 2020 was due to increased retail gross margin
by 1,240 basis points primarily driven by increased leverage of fixed occupancy
costs as a percent of revenue by 1,048 basis points.



We ended fiscal 2021 with no borrowings under our credit agreement and with
$32.8 million in cash, cash equivalents and restricted cash after investing
$8.1 million in capital projects throughout the year. In November 2021, our
Board of Directors authorized a share repurchase program of up to $25 million
and as of January 29, 2022, we had utilized $4.4 million in cash to
repurchase 245,554 shares under the program. Additionally, we paid a special
dividend of $19.9 million to shareholders of record as of December 10, 2021.



Following is a description and discussion of the major components of our statement of operations:





Revenues


Net retail sales, commercial revenue and international franchising: See Note 3 - Revenue to the consolidated financial statements for additional accounting information.

We use net retail sales per square foot as a performance measure for our business. The following table details net retail sales per square foot for stores open throughout the fiscal year other than periods of temporary government-mandated closures, for the periods presented:




                                           Fiscal year ended
                                    January 29,         January 30,
Net retail sales per square foot       2022                2021
North America (1)                  $         404       $         234
United Kingdom (2)                 £         418       £         199


(1) Net retail sales per square foot in North America represents net retail sales

from stores open throughout the entire period in North America, excluding

e-commerce sales, divided by the total leased square footage of such stores.

(2) Net retail sales per square foot in the U.K. represents net retail sales from

stores open throughout the entire period in the U.K., excluding e-commerce


    sales, divided by the total selling square footage of such stores.




                                       24

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Costs and Expenses



Cost of merchandise sold: Cost of merchandise sold is driven primarily by our
retail segment. Cost of merchandise sold - retail includes the cost of the
merchandise, including royalties paid to licensors of third party branded
merchandise, store occupancy cost, including store depreciation and store asset
impairment charges (if not disclosed separately due to materiality) (See Note
6 - Property and Equipment, net to the consolidated financial statements for
additional accounting information regarding store asset impairment), cost of
warehousing and distribution, packaging, stuffing, damages and shortages, and
shipping and handling costs incurred in shipment to customers. Retail gross
margin is defined as net retail sales less the cost of merchandise sold -
retail. For the commercial segment, cost of merchandise includes the cost of
merchandise sold to third-party retailers on a wholesale basis for sale within
their stores. For the franchise segment, cost of merchandise includes the sale
of furniture, fixtures, and supplies to our franchise partners.



Selling, general and administrative expense ("SGA"): These expenses include
store payroll and benefits, advertising, credit card fees, store supplies and
normal store pre-opening and closing expenses as well as central office general
and administrative expenses, including costs for management payroll, benefits,
incentive compensation, travel, information systems, accounting, insurance,
legal and public relations. These expenses also include depreciation of central
office assets and the amortization of other assets. Certain store expenses such
as credit card fees historically have increased or decreased proportionately
with net retail sales. In addition, bad debt expenses and accounts receivable
related charges are recorded in SGA. Additionally, as a result of COVID,
governments enacted relief legislation and stimulus packages to help combat the
economic effects of the pandemic through such things as payroll expense
reimbursement and business grants, whose effects are recorded within SGA.



Stores


Corporately-managed locations:





The number of Build-A-Bear Workshop stores in the U.S., Canada and Puerto Rico
(collectively, North America), the U.K. and Ireland (collectively, Europe) and
China for the last two fiscal years is summarized as follows:



                                                                Fiscal year ended
                                      January 29, 2022                                     January 30, 2021
                        North                                                North
                       America       Europe       China        Total        America       Europe        China        Total
Beginning of period         305           48            1          354           316           55             1          372
Opened                        5            -            -            5             3            -             -            3
Closed                       (5 )         (7 )         (1 )        (13 )         (14 )         (7 )           -          (21 )
End of period               305           41            -          346           305           48             1          354




During fiscal 2021, our retail business model continued to evolve to address
changing shopping patterns by diversifying our locations, formats and
geographies. We are updating our store portfolio with our Discovery format,
which represented 42% of our store base as of January 29, 2022. During fiscal
2021, we executed 5 planned new store openings in North America, all Discovery
format and 4 of which were in tourist sites. Through our third-party retail
model, there were 61 stores in operation at the end of the fiscal year with
relationships that included Carnival Cruise Line, Great Wolf Lodge Resorts,
Landry's and Beaches Family Resorts. As in prior years, we operated in a number
of other non-traditional locations as well as shop-in-shop arrangements within
other retailers' stores. Temporary locations generally have lease terms of
two to eighteen months. These specific sites are designed to capitalize on
short-term opportunities. In the future, we expect to close certain stores in
accordance with natural lease events as an ongoing part of our real estate
management and day-to-day operational plans.



                                       25
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International Franchise Locations:





Our first franchisee location was opened in November 2003. All franchised stores
have similar signage, store layout and merchandise assortments as our
corporately-managed stores. As of January 29, 2022, we had six master franchise
agreements, which typically grant franchise rights for a particular country or
group of countries, covering an aggregate of 10 countries.



The number of international, franchised stores opened and closed for the periods presented below is summarized as follows:





                                  Fiscal year ended
                       January 29, 2022        January 30, 2021
Beginning of period                   71                      92
Opened                                 9                       8
Closed                                (8 )                   (29 )
End of period                         72                      71




As of January 29, 2022, the distribution of franchised locations among these
countries was as follows:


South Africa        20
Australia           19
India (1)           11
China (2)           10
Gulf States (3)      6
Chile                6
Total               72



(1) India master franchise agreement includes Sri Lanka where no stores are

currently open.

(2) China master franchise agreement includes Hong Kong where no stores are

currently open.

(3) Gulf States master franchise agreement includes Kuwait, Qatar and the United


      Arab Emirates which all have stores as well as Bahrain and Oman where no
      stores are currently open.




In the ordinary course of business, we anticipate signing additional master
franchise agreements in the future and terminating other such
agreements. We source fixtures and other supplies for our franchisees from China
which significantly reduces the capital and lowers the expenses required to open
franchises. We are leveraging new formats that have been developed for our
corporately-managed locations such as concourses and shop-in-shops with our
franchisees.



Results of Operations



2021 Overview



Our performance continues to reflect the success of our strategy which has
allowed us to put the building blocks in place to develop a powerful platform to
support our initiatives to deliver consistent profitable growth. We believe our
elevated omnichannel business model, which includes a highly profitable
e-commerce and experiential retail store base, complimented by diversified
revenue streams and disciplined expense and balance sheet management, puts us in
a solid position for continued future success. We delivered a full year pre-tax
profit of $50.7 million, which was the highest in our company's history. In
response to a variety of external pressures including changes in consumer
shopping habits resulting in the rapid rise of the digital economy and shifting
mall traffic patterns, we remained focused on accelerating and expanding our key
initiatives by investing in and executing plans to improve operations and
profitability. While we believe the majority of our positive performance was
driven by the disciplined execution of our strategic initiatives, impact from
pent-up demand and government stimulus may have also helped to contribute to
a 61.2% increase in total revenue to $411.5 million in fiscal 2021. We ended the
year with cash and cash equivalents of $32.8 million with no outstanding
borrowings on our credit facility. We returned $24.3 million in value to
shareholders through $4.4 million in share repurchases and payment of a
$19.9 million special dividend in fiscal 2021.


                                       26
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The following table sets forth, for the periods indicated, selected statement of operations data expressed as a percentage of total revenues, except where otherwise indicated. Percentages do total due to immaterial rounding:





                                                             Fiscal year ended
                                                      January 29,          January 30,
                                                          2022                2021

Revenues:
Net retail sales                                                96.6 %              97.6 %
Commercial revenue                                               2.8                 1.7
International franchising                                        0.6                 0.7
Total revenues                                                 100.0               100.0

Costs and expenses:
Cost of merchandise sold - retail (1)                           46.9        

59.3


Store asset impairment                                           0.0        

2.9


Cost of merchandise sold - commercial (1)                       49.1        

41.5


Cost of merchandise sold - international
franchising (1)                                                 66.1        

55.9


Total cost of merchandise sold                                  47.0        

61.8


Consolidated gross profit                                       53.0        

38.2


Selling, general and administrative                             40.6        

46.1


Interest (income) expense, net                                  (0.0 )      

0.0


Income (loss) before income taxes                               12.3                (7.9 )
Income tax expense                                               0.8                 1.1
Net income (loss)                                               11.5                (9.0 )

Retail gross margin (2)                                         53.1 %              40.7 %



(1) Cost of merchandise sold - retail is expressed as a percentage of net retail

sales. Cost of merchandise sold - commercial is expressed as a percentage of

commercial revenue. Cost of merchandise sold - international franchising is

expressed as a percentage of international franchising revenue.

(2) Retail gross margin represents net retail sales less cost of merchandise sold


    - retail; retail gross margin percentage represents retail gross margin
    divided by net retail sales.



Fiscal Year Ended January 29, 2022 Compared to Fiscal Year Ended January 30, 2021





Total revenues. Net retail sales were $397.7 million for fiscal 2021, compared
to $249.2 million for fiscal 2020, an increase of $148.5 million or 59.6%,
driven by an increase in North America of $138.0 million or 62.7% and in Europe
of $17.5 million or 51.8%. The components of this increase are as follows:



                                  Fiscal year ended
                                  January 29, 2022
                                (dollars in millions)
Impact from:
Existing stores                $                 138.0
E-commerce                                         5.7
New stores                                         2.4
Store closures                                    (3.1 )
Gift card breakage                                 2.7
Deferred revenue estimates                         1.5
Foreign currency translation                       1.3
                               $                 148.5



                                       27

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The retail revenue increase was primarily the result of the increase in store
operating days of corporately-managed stores due to a reduced impact from COVID
in fiscal 2021 and consolidated e-commerce sales.



Commercial revenue was $11.5 million for fiscal 2021 compared to $4.4 million
for fiscal 2020, an increase of $7.1 million or 159.9% primarily due to
increased sales volume from our commercial accounts versus the prior year which
was impacted by pandemic driven closures of third-party retail locations
serviced by these customers.



Revenue from international franchising was $2.3 million for fiscal 2021 compared
to $1.7 million for fiscal 2020. This $0.7 million or 39.0% increase was
primarily due to having more stores in operation in 2021 compared to the same
period in 2020 when significantly more locations were temporarily closed due to
pandemic-related mandated government restrictions.



Retail gross margin. Retail gross margin was $211.3 million in fiscal
2021 compared to $101.4 million in fiscal 2020, an increase of $109.9 million or
108.3% As a percentage of net retail sales, retail gross margin increased to
53.1% for fiscal 2021 from 40.7% for fiscal 2020, or 1,240 basis points as a
percentage of net retail sales. The increase in gross margin was the result of
growth in total revenues driving increased leverage of fixed occupancy costs
of 1,048 basis points compared to the prior year, overall lower promotional
activity resulting is less discounts, and strategic price increases on highly
sought-after products. These strong results were partially offset by increased
air and ocean freight costs.


Impairment of long-lived assets, including right-of-use assets. We incurred no
impairment charges in fiscal 2021. This compared to impairment charges of $7.3
million recorded in fiscal 2020.


Selling, general and administrative. Selling, general and administrative
expenses were $167.3 million or 40.6% of consolidated revenue for fiscal 2021 as
compared to $117.6 million or 46.1% of consolidated revenue for fiscal 2020. The
primary increase in overall expense was primarily due to higher labor costs
given the re-opening of our store base, the recording of full corporate salaries
in fiscal 2021 as opposed to the prior year, and an increase incentive
compensation expense due to our financial performance. Additionally, we saw an
increase in advertising expense of $8.3 million or 102.5% driven by depressed
advertising spend in fiscal 2020 while we were in a cash management position due
to COVID.



Interest expense (income), net. For fiscal 2021, we had an immaterial amount of
interest income compared to an immaterial amount of interest expense in fiscal
2020, resulting in an immaterial difference in activity.



Provision for income taxes. The provision for income taxes was $3.4 million in
fiscal 2021 compared to $2.8 million in fiscal 2020. The 2021 effective rate of
6.8% differed from the statutory rate of 21% primarily due to the tax benefit
resulting from the reversal of the valuation allowance in North America of
$7.8 million. The 2020 effective rate of (13.9%) differed from the statutory
rate of 21% primarily due to no tax benefit being recorded on the pretax loss as
a full valuation allowance had been recorded globally. Fiscal 2020 was also
impacted by the $3.3 million valuation allowance recorded on the beginning
balance of the net deferred tax assets in certain jurisdictions.



Non-GAAP Financial Measures



We use the term "store contribution" throughout this Annual Report on Form 10-K.
Store contribution consists of income (loss) before income tax expense,
interest, general and administrative expense, excluding income from franchise
and commercial activities and contribution from our e-commerce sites, locations,
other than periods of temporary government-mandated closures, for the full
fiscal year and adjustments to deferred revenue related to our loyalty program
and gift card breakage. This term, as we define it, may not be comparable to
similarly titled measures used by other companies and is not a measure of
performance presented in accordance with U.S. generally accepted accounting
principles ("GAAP"). We use store contribution as a measure of our stores'
operating performance.



                                       28

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Store contribution should not be considered a substitute for net income, net
income per store, cash flows provided by operating activities, cash flows
provided by operating activities per store, or other income or cash flow data
prepared in accordance with U.S. GAAP. Additionally, store-level performance
measures are inherently limited in that they exclude certain expenses that are
recurring in nature and are necessary to support the operation and development
of our stores. We believe store contribution is useful to investors in
evaluating our operating performance because it, along with the number of stores
in operation, directly impacts our profitability.



The following table sets forth a reconciliation of store contribution to net
income (loss) for our corporately-managed stores located in the U.S., Canada and
Puerto Rico (collectively "North America"); stores located in the U.K.
and Ireland (collectively "Europe"); and China, for our consolidated store base
(dollars in thousands). For fiscal 2021, corporately-managed stores included are
those that were not newly opened or permanently closed in fiscal 2021. For
year-over-year comparison purposes, temporarily closed stores in fiscal 2020
were included in the below table.



                                      Fiscal 2021                                 Fiscal 2020
                          North         Europe                        North          Europe
                         America       and China        Total        America       and China        Total
Net income (loss)          43,182           4,083     $  47,265     $ (24,256 )    $    1,273     $ (22,983 )
Items excluded:
Income tax expense          3,445               -         3,445         2,796               1         2,797
Interest (income)
expense                       (14 )             9            (5 )          15              (5 )          10
Store asset
impairment                      -               -             -         5,429           1,917         7,346
Non-store related
general and
administrative
expense (1)                57,888           4,660        62,548        41,972           2,657        44,629
Contribution from
other retail
activities (2)            (17,493 )          (533 )     (18,026 )     (10,632 )        (4,126 )     (14,758 )
Other contribution
(3)                        (3,245 )          (235 )      (3,480 )      (1,247 )           (47 )      (1,294 )

Store contribution $ 83,763 $ 7,984 $ 91,747 $ 14,077 $ 1,670 $ 15,747



Total revenues from
external customers      $ 361,605     $    49,917     $ 411,522     $ 216,809      $   38,501     $ 255,310
Items excluded:
Revenues from other
retail activities (2)     (61,784 )           396       (61,388 )     (43,951 )       (19,154 )     (63,105 )
Other revenues from
external customers
(4)                       (12,602 )        (1,230 )     (13,832 )      (5,644 )          (456 )      (6,100 )
Store location net
retail sales            $ 287,219     $    49,083     $ 336,302     $ 167,214      $   18,891     $ 186,105
Store contribution as
a percentage of store
location net retail
sales                        29.2 %          16.3 %        27.3 %         8.4 %           8.8 %         8.5 %
Total net income
(loss) as a
percentage of total
revenues                     11.9 %           8.2 %        11.5 %       (11.2 %)          3.3 %        (9.0 %)



--------------------------------------------------------------------------------

(1) Non-store related general and administrative expense consists primarily of

non-store related expenses such as overhead management compensation, travel,

information systems, accounting, purchasing and legal costs. Additionally,

non-store related depreciation and amortization, store closing and

pre-opening expenses are included within non-store related general and

administrative expense. Further, non-store related general and administrative

expenses include marketing costs, payroll and related benefits expense, but


    exclude advertising expenses, which are included in store contribution.

(2) Other retail activities are comprised primarily of our e-commerce sites,

stores not open for the full year and adjustments to deferred revenue for

breakage related to our loyalty program and gift cards.

(3) Other contribution includes commercial revenue, international franchising and

intercompany revenues as well as all expenses attributable to the commercial

and international franchising segments, excluding interest expense (income)

and income tax expense (benefit).

(4) Other revenues from external customers are comprised of commercial revenue


    and international franchising.



                                       29

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Liquidity and Capital Resources





Our cash requirements are primarily for the opening, remodeling or reformatting
of stores, installation and upgrades of information systems and working capital.
Over the past several years, we have met these requirements through cash
generated from operations.



                                                             Fiscal year ended
                                                     January 29,          January 30,
                                                         2022                 2021

Net cash provided by operating activities $ 28,077 $

13,386


Net cash used in investing activities                        (8,130 )             (5,046 )
Net cash used in financing activities                       (22,456 )               (114 )
Effect of exchange rates on cash                                514                 (112 )
Net change in cash, cash equivalents and
restricted cash                                    $         (1,995 )   $          8,114




Operating Activities. Cash flows provided by operating activities were $28.1
million and $13.4 million in fiscal years 2021 and 2020, respectively. Cash
flows from operating activities increased in fiscal 2021 as compared to
fiscal 2020 primarily driven by increased retail store operating days at
corporately-managed stores and sales volume to commercial customers, both due to
the reduced impact of COVID in fiscal 2021, resulting in higher net income. This
was offset by an increase in cash spent on inventory purchases throughout the
year to match increased revenue growth as well as accelerated purchases made in
the fourth quarter of fiscal 2021 of core and evergreen merchandise collections
to support our business momentum and as part of our efforts to mitigate
inflationary and supply chain COVID-related pressures and anticipated continued
increases in product and freight costs.



Investing Activities. Cash flows used in investing activities were $8.1 million
and $5.0 million in fiscal years 2021 and 2020, respectively. Cash used in
investing activities in fiscal 2021 increased as compared to fiscal 2020
primarily driven by reductions in planned capital expenditures in fiscal 2020 as
a result of COVID cash management initiatives.



Financing Activities. Financing activities used cash of $22.5 million in
fiscal 2021 compared to $0.1 million in fiscal 2020. Cash used in financing
activities in fiscal 2021 increased as compared to fiscal 2020, driven primarily
by the payment of a special cash dividend of $19.9 million and repurchases of
our common stock for $4.4 million, offset by proceeds from stock option
exercises.



Capital Resources. As of January 29, 2022, we had a cash balance of $32.8 million, of which 69% was domiciled within the U.S.





On December 17, 2021, we entered into a First Amendment to Revolving Credit and
Security Agreement with PNC Bank, National Association, as agent. The First
Amendment amended the Revolving Credit and Security Agreement dated as of August
25, 2020. The Credit Agreement continues to provide for a senior secured
revolving loan in aggregate principal amount of up to $25,000,000, which may be
increased by an amount not to exceed $25,000,000. The borrowing base under the
Credit Agreement continues to be based on specified percentages of Eligible
Credit Card Receivables, Eligible Inventory and, under certain circumstances,
Eligible Foreign In-Transit Inventory and, at the discretion of the Agent,
Eligible Receivables. The First Amendment eliminated certain eligibility
requirements for Eligible Foreign In-Transit Inventory and Eligible Inventory.
The Credit Agreement continues to provide for swingline loans of up to
$5,000,000 and the issuance of standby or commercial letters of credit of up to
$5,000,000.



The First Amendment (i) extended the maturity date of the Credit Agreement to
December 17, 2026, (ii) eliminated the minimum interest payment requirement,
(iii) reduced the facility fee related to undrawn availability, (iv) reduced the
availability requirement under the financial covenant, (v) provided the Company
with additional flexibility to make permitted investments, declare dividends,
repay intercompany loans or repurchase its stock, (vi) increased the threshold
amounts for certain events of default, and (vii) reduced the required frequency
of various information and reporting requirements under certain circumstances.



Borrowings under the Credit Agreement continue to bear interest (a) at a base
rate determined under the Credit Agreement, or (b) at the Borrower's option, at
a rate based on LIBOR, plus in either case a margin based on average undrawn
availability as determined in accordance with the Credit Agreement, but the
First Amendment reduced such rates and reduced the LIBOR floor. A $500,000
minimum interest payment requirement has been eliminated and the Facility Fee
Percentage, which previously was either 0.50% or 0.375% depending on the Average
Undrawn Availability, was reduced to 0.25%.



                                       30
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The First Amendment revised a covenant to require us to maintain availability
(as determined in accordance with the Credit Agreement) at all times equal to or
greater than the greater of (a) 10.0% of the Loan Cap and (b) $1,875,000
(subject to increase upon exercise of the Increase Option). The "Loan Cap" is
the lesser of (1) $25,000,000 less the outstanding amount of loans and letters
of credit under the Credit Agreement and (2) the borrowing base from time to
time under the Credit Agreement.



At the closing date of the First Amendment, we had a $750,000 letter of credit
issued and no outstanding indebtedness under the Credit Agreement; and, we were
in compliance with the Credit Agreement covenants. As of January 29, 2022, the
Company had a borrowing base of $22.3 million. As a result of
a $750,000 letter of credit against the line of credit at the end of
fiscal 2021, approximately $22.5 million was available for borrowing. As of
January 29, 2022, the Company had no outstanding borrowings.



We ended fiscal 2021 with $32.8 million in cash, cash equivalents and restricted cash after investing $8.1 million in capital projects throughout the year.





As of January 29, 2022, we have utilized $4.4 million in cash to
repurchase 245,554 shares under our $25.0 million program that was authorized by
our Board of Directors on November 30, 2021. As of April 11, 2022, we have
utilized a total of $12.1 million under the program to purchase 716,760 shares
and currently have $12.9 million available under the authorization.



During the fourth quarter of fiscal 2021, we made a $19.9 million special dividend payment to shareholders. The fiscal 2021 ending cash balance also reflected increased investment in working capital.





As of January 29, 2022, we had restricted cash of $1.0 million compared to $1.7
million as of January 30, 2021. The decrease in long-term deposits is the result
of a reduction to our required deposit with the U.K. Customs Authority.



During fiscal 2020, we renegotiated a large portion of our store lease portfolio
resulting in a combination of rent reductions, deferments, and abatements in
North America, the U.K. and Ireland. These prior year negotiations and new
leases, extensions, and modification in fiscal 2021 have increased the
percentage of leases with variable rent structures resulting in the increase in
variable rent expense in fiscal 2021 compared to fiscal 2020.



Most of our retail stores are located within shopping malls and all are operated
under leases classified as operating leases. Our leases in North America have
shifted to shorter term leases to provide flexibility in aligning stores with
market trends. Our leases typically require us to pay personal property taxes,
our pro rata share of real property taxes of the shopping mall, our own
utilities, repairs and maintenance in our store, a pro rata share of the malls'
common area maintenance and, in some instances, merchant association fees and
media fund contributions. Many leases contain incentives to help defray the cost
of construction of a new store. Typically, a portion of the incentive must be
repaid to the landlord if we choose to terminate the lease prior to its
contracted term. In addition, some of these leases contain various restrictions
relating to change in control of our company. Our leases also subject us to
risks relating to compliance with changing mall rules and the exercise of
discretion by our landlords on various matters, including rights of termination
in some cases. Rents are invoiced monthly and paid in advance.



Our leases in the U.K. and Ireland typically have terms of ten years and
generally contain a provision whereby every fifth year the rental rate can be
adjusted to reflect the current market rates. The leases typically provide the
lessee with the first right for renewal at the end of the lease. We may also be
required to make deposits and rent guarantees to secure new leases as we expand.
Real estate taxes also change according to government time schedules to reflect
current market rental rates for the locations we lease. Rents are invoiced
monthly or quarterly and paid in advance.



Capital spending in fiscal 2021 totaled $8.1 million and was primarily used to support our ongoing omnichannel strategy and digital initiatives.





We have various contractual or other obligations, including operating lease
commitments and obligations under deferred compensation plans. Additional
information is provided in the notes to our consolidated financial statements.
As of January 29, 2022, we had purchase obligations totaling approximately $99.9
million, of which $25.7 million are due in the next 12 months. We believe our
operating cash flows are sufficient to meet our material cash requirements for
at least the next 12 months.


We have no off-balance sheet arrangements as of January 29, 2022.


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Inflation



The impact of inflation on the Company's business operations was seen throughout
fiscal 2021 and began to have an adverse impact on our business in the fourth
quarter of the year, mainly in freight and other supply chain related costs.
However, due to mitigating actions taken by the Company, such as strategic price
increases on highly sought-after products and accelerated purchases of
inventory, the impact of general price inflation on our 2021 financial position
and results of operations has not been significant. We expect the inflationary
pressures experienced at the end of fiscal 2021 to continue into fiscal 2022. We
continue to monitor the impact of inflation on our business operations on an
ongoing basis and may need to adjust our prices further to mitigate the impacts
of changes to the rate of inflation during 2022 or in future years. Future
volatility of general price inflation and the impact of inflation on costs and
availability of materials, costs for shipping and warehousing and other
operational overhead could adversely affect our financial results. Inflationary
pressures may be exacerbated by higher transportation costs due to ware and
other geopolitical conflicts, such as the current Russia-Ukraine crisis. We
cannot provide an estimate or range of impact that such inflations may have our
future results of operations. However, if we are unable to recover the impact of
these costs through price increases to our customers, or if consumer spending
decreases as a result of inflation, our business, results of operations,
financial condition and cash flows may be adversely affected. In addition,
ongoing inflation in product costs may result in lower gross margins due to a
requirement to maintain higher inventory reserves.

Critical Accounting Policies and Estimates



The preparation of financial statements in conformity with generally accepted
accounting principles requires the appropriate application of certain accounting
policies, which require us to make estimates and assumptions about future events
and their impact on amounts reported in our financial statements and related
notes. Since future events and their impact cannot be determined with certainty,
the actual results will inevitably differ from our estimates. Such differences
could be material to the financial statements.

We believe application of accounting policies, and the estimates inherently
required therein, are reasonable. These accounting policies and estimates are
periodically reevaluated, and adjustments are made when facts and circumstances
dictate a change. Historically, we have found our application of accounting
policies to be appropriate, and actual results have not differed materially from
those determined using necessary estimates.



Our accounting policies are more fully described in Note 2 to our consolidated
financial statements, which appear elsewhere in this Annual Report on Form 10-K.
We have identified the following critical accounting estimates:



Long-Lived Asset Impairments



In accordance with ASC 360-10-35, we assess the potential impairment of
long-lived assets, which include property, plant and equipment and operating
lease right-of-use assets (subsequent to the adoption of ASC 842, Leases) when
events or changes in circumstances indicate that the carrying value may not be
recoverable. Management's judgments regarding the existence of impairment
indicators are based on market conditions and financial
performance. Recoverability is measured by comparing the carrying amount of an
asset, or asset group, to expected future net cash flows generated by the asset,
or asset group. If the carrying amount exceeds its estimated undiscounted future
cash flows, the carrying amount is compared to its fair value and an impairment
charge is recognized to the extent of the difference. For operating lease
right-of-use assets, we determine the fair value of the lease right-of-use
assets by comparing the contractual rent payments to estimated market rental
rates. Fair value is calculated as the present value of estimated future cash
flows for each asset group.



For purposes of evaluating store assets for impairment, we have determined that
each store location is an asset group, inclusive of the right-of-use asset
attributable to each store. Factors that we consider important which could
individually or in combination trigger an impairment review include, but are not
limited to, the following: (1) significant underperformance relative to
historical or projected future operating results; (2) significant changes in the
manner of our use of the acquired assets or the strategy for our overall
business; and (3) significant changes in our business strategies and/or negative
industry or economic trends. We assess events and changes in circumstances or
strategy that could potentially indicate that the carrying value of long-lived
assets may not be recoverable as they occur. Due to the significance of the
fourth quarter to individual store locations, we assess store performance
quarterly, using rolling twelve-month results (i.e. full fiscal year). We
consider a historical and/or projected negative cash flow trend for a store
location to be an indicator that the carrying value of that asset group may not
be recoverable. Impairment charges related to this assessment are typically
included in Store asset impairment as a component of income (loss) before income
taxes in the DTC segment. See Note 4 - Leases and Note 6 - Property and
Equipment, Net to our consolidated financial statements for further discussion.



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During fiscal  2021, we did not record any impairment charges. In fiscal  2020,
we recorded impairment charges on long-live assets totaling $ 7.3 million, $ 3.5
million for property and equipment and $ 3.8 million for right-of-use lease
assets. As a measure of sensitivity for fiscal 2021, a hypothetical 10% decrease
in the undiscounted future cash flows for the stores would not have resulted in
impairments for the year.


Additionally, we consider a more likely than not assessment that an individual
location will close prior to the end of its lease term as a triggering event to
review the store asset group for recoverability. These assessments are reviewed
on a quarterly basis. When indicated, the carrying value of the assets is
reduced to fair value, calculated as the estimated future cash flows for each
asset group.



In the event that we decide to close any or all of these stores in the future,
we may be required to record additional impairments, lease termination fees,
severance and other charges. Impairment losses in the future are dependent on a
number of factors such as site selection, general economic trends, public health
issues (such as the COVID pandemic) and thus could be significantly different
than historical results. The assumptions used in future calculations of fair
value may change significantly which could result in further impairment charges
in future periods.



Revenue Recognition

For our gift cards, revenue is deferred for single transactions until redemption
including any related gift card discounts. Three-quarters of our gift cards are
redeemed within three years of issuance and over the last three years,
approximately 60% of gift cards issued have been redeemed within the first
twelve months. In addition, unredeemed gift cards or breakage revenue
is recorded in proportion to the customer's redemption pattern using an
estimated breakage rate based on historical experience. The Company utilizes
historical redemption data to develop a model to analyze the amount of breakage
expected for gift cards sold to customers and business partners. The Company
reviews historical gift card redemption information and considers any changes in
redemption patterns as a result of the current economic environment, to assess
the reasonableness of projected gift card breakage rates and patterns of
redemption. The Company continues to evaluate expected breakage annually and
adjusts the breakage rates in the fourth quarter of each year, or other times,
if significant changes in customer behavior are detected. Future gift card usage
may be different than our historical experience and as a result our estimate of
cards not expected to be redeemed is subject to inherent uncertainty. If actual
redemption activity differs significantly from our historical experience, our
gift card liability and results of operations could be materially impacted,
given the significant dollar value of gift cards outstanding. As a matter of
sensitivity, a hypothetical 1% change in our gift card breakage rate in
fiscal 2021 would have resulted in a change in breakage revenue of $1.3
million.

For certain qualifying transactions, a portion of revenue transactions are
deferred for the obligation related to our loyalty program or when a material
right in the form of a future discount is granted. In these transactions, the
transaction price is allocated to the separate performance obligations based on
the relative standalone selling price. The standalone selling price for the
points earned for our loyalty program is estimated using the net retail value of
the merchandise purchased, adjusted for estimated breakage based on historical
redemption patterns. The revenue associated with the initial merchandise
purchased is recognized immediately and the value assigned to the points is
deferred until the points are redeemed, forfeited or expired. In regard to the
consolidated balance sheet, contract liabilities for gift cards are classified
as gift cards and customer deposits, and contract liabilities related to the
loyalty program are classified as deferred revenue and other.

See Note 3 - Revenue for additional information.




Leases



We determine if an arrangement is a lease at inception. The right-of-use assets
and liabilities are recognized at the commencement date based on the present
value of lease payments using a discounted cash flow analysis, considering lease
terms and our internal borrowing rate, over the lease term for those
arrangements where there is an identified asset and the contract conveys the
right to control its use. Our lease term includes options to extend or terminate
a lease only when it is reasonably certain that we will exercise that option.



The majority of our leases do not provide an implicit rate and therefore, we
estimate the incremental borrowing discount rate based on information available
at lease commencement. The discount rates used are indicative of a synthetic
credit rating based on quantitative and qualitative analysis and adjusted one
notch higher to estimate a secured credit rating. For non-U.S. locations, a
risk-free rate yield based on the currency of the lease is used to estimate the
incremental borrowing rate. The weighted average risk-free rates were based on
the Treasury BVAL rates curve in Bloomberg. Rates were developed for length of
lease term for each year 1 through 10 and for 12, 15, 20, 25, and 30-year terms.



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Income Taxes



We recognize deferred tax assets resulting from tax credit carryforwards and
deductible temporary differences between taxable income on our income tax
returns and income before taxes under GAAP. Deferred tax assets generally
represent future tax benefits to be received when these carryforwards can be
applied against future taxable income or when expenses previously reported in
our consolidated financial statements become deductible for income tax purposes.
A deferred tax asset valuation allowance is required when some portion or all of
the deferred tax assets may not be realized. We consider the weight of all
available evidence, both positive and negative, in assessing the realizability
of the deferred tax assets by each taxing jurisdiction. We consider the
Company's ability to carry back its tax losses or credits for refunds, the
availability of tax planning strategies and reversals of existing taxable
temporary differences as well as projections of future taxable income.  In the
fourth quarter of fiscal 2021, we performed an analysis of all available
positive and negative evidence. As we were no longer in a cumulative loss in
North America for the three-year period ending January 29, 2022 driven by the
record pretax performance of fiscal 2021 and with the expectation that this
strong financial performance will continue given our recent strategic
initiatives coupled with the fact that almost all available tax attribute
carryforwards were utilized in North American in fiscal 2021, the Company
recorded a benefit of $7.8 million for the reversal of the beginning-of-the-year
valuation allowance in North America. As we had incurred a cumulative book loss
in the U.K. over the three-year period ended February 2, 2019, we evaluated the
realizability of our UK deferred tax assets and, accordingly, in the fourth
quarter of fiscal 2018, the Company recorded a $3.7 million valuation allowance
on its U.K. deferred tax assets, and remains in a full valuation allowance, as
the U.K. continues to be in a three year cumulative loss.



Significant judgment is required in evaluating our uncertain tax positions. We
establish accruals for uncertain tax positions when we believe that the full
amount of the associated tax benefit may not be realized. In the future, if we
prevail in matters for which accruals have been established previously or pay
amounts in excess of reserves, there could be an effect on our income tax
provisions in the period in which such determination is made. Tax authorities
regularly examine the Company's returns in the jurisdictions in which the
Company does business. Management regularly assesses the tax risk of the
company's return filing positions and believes its accruals for uncertain tax
benefits are adequate as of January 29, 2022 and January 30, 2021.



Recent Accounting Pronouncements

See Note 2 - Summary of Significant Accounting Policies for additional information.

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