Bluestem Group Inc. Appoints Chris Wilson as President of Orchard Portfolio of Dynamic eCommerce Brands
March 05, 2018 at 12:30 pm
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Bluestem Group Inc. announced that Chris Wilson joined as President of its Orchard Portfolio of dynamic eCommerce brands. Most recently, Mr. Wilson served as Senior Vice President, Customer Marketing and Technologies for L.L.Bean, where he spent most of his career in positions of increasing responsibility, including Director of Customer Planning, Managing Director of L.L.Bean’s Japan Branch Office, and VP of eCommerce. In 2010, Mr. Wilson became Chief Marketing Officer at eBags.com an online luggage and accessories retailer. He returned to L.L.Bean in 2012 as Senior Vice President, Direct Channel.
Bluestem Group Inc. is a holding company. The Company's businesses include Bluestem Brands, Inc. (Bluestem Brands), a multi-brand, online retailer of a selection of name-brand and private-label general merchandise serving low- to middle-income consumers through retail brands. Bluestem Brands' retail brands include Appleseed's, Bedford Fair, Blair, Draper's & Damon's, Gettington, Gold Violin, Fingerhut, Haband, LinenSource, Norm Thompson, Old Pueblo Traders, PayCheck Direct, Sahalie, Solutions, Tog Shop and WinterSilks. Appleseed's offers apparel and updates to classic styles for women. Appleseed's assortment includes misses, petites and women's sizes in tops and blouses, sweaters, pants, outerwear, sleepwear and accessories, among others. Bedford Fair offers versatile separates, coordinated outfits, casual styles and dressier options, among others. Blair offers women's and men's apparel and accessories, as well as decor and furnishings for every room in the home.