BIG ROCK BREWERY : ANNOUNCES APPOINTMENT OF INTERIM CHIEF FINANCIAL OFFICER

December 1, 2016 Calgary, Alberta - Big Rock Brewery Inc. (TSX: BR) ('Big Rock' or the 'Corporation') announces today that Tracie Noble has been appointed as Interim Chief Financial Officer ('CFO') effective December 30, 2016. This follows the November 18, 2016 announcement regarding the resignation of Big Rock's current Chief Executive Officer ('CEO'), Bob Sartor, and the appointment of Barbara Feit, the Company's current CFO, as Interim CEO, both effective December 30, 2016.

Ms. Noble is currently the Corporation's Controller and she has been with Big Rock since September 2016. She holds a CPA-CA designation and has more than 20 years of finance experience, primarily in the energy sector. Most recently, Ms. Noble served as the Vice President Finance and CFO of Virginia Hills Oil Corp. from February 2015 to June 2016 and previously served as Controller of Pinecrest Energy for a period of four years. Prior thereto, Ms. Noble held various management and senior financial advisor roles with several public and private oil and gas companies, including ten years as Vice President, Finance at Argali Oil Inc., a private oil company.

About Big Rock Brewery Inc.

Big Rock Brewery Inc. produces premium, all-natural craft beers. Big Rock has a broad family of permanent ales and lagers, the Rock Creek Cider® series, and an ongoing selection of seasonal and cutting-edge, small-batch brews. Big Rock brews in Calgary, Alberta, Vancouver, British Columbia, and Toronto Ontario.

For more information on Big Rock Brewery visit bigrockbeer.com

For further information, please contact:

Barbara Feit, Interim CEO:

Phone: [phone]

Fax: [phone]

Email: [e-mail]