Be Active Holdings, Inc. (OTCPK:JALA) announced an reserve equity line financing of common shares for gross proceeds of $5,000,000 on November 19, 2013. The company will issue the shares to new investor, AGS Capital Group LLC. The company will issue the shares to the investor over a 36 month period in advances that the investor is obligated to make under the agreement. The company may at its sole discretion direct the investor to purchase up to a maximum of 25,000,000 shares on any such business day so that the investor purchases not more than $250,000 worth of the shares on any single business day, provided that the number of shares sold on any given business day shall not exceed 350% of the average daily traded volume. The company will issue the shares at 90% of the market price during the pricing period. The company will issue the shares pursuant to exemption provided under Regulation D. The advance date to issue the shares shall be the fifth trading day after the expiration of the pricing period of each advance. On the advance date, the company shall deliver the shares to the investor based on the advance amount received. Also as part of the transaction, at no point, the company issues to the investor such number of shares which shall cause the number of shares owned by the investor to meet or exceed 5% of the then outstanding shares of common stock of the company. The purchase price of the up to 25,000,000 shares that may be sold under the transaction on any business day will be based on the market price of the company's common shares immediately preceding the time of sale as computed under the agreement. The company can terminate the agreement upon 30 business day's notice, which shall require the payment of a cancellation fee of $250,000 from the company to the investor. No broker fees, finder's fees or financial advisory fees or commissions will be paid as part of the transaction by the company. The company will pay a commitment fee at 2% in common stock as part of the transaction. The company shall pay to the investor all the fees, expenses and commitment shares as part of the transaction. The company does not have the right to commence any sales pursuant to the purchase agreement until the SEC has declared effective the registration statement.

On March 18, 2014, Be Active Holdings, Inc. cancelled the transaction.