Baozun Inc. reported earnings results for the first quarter ended March 31, 2023. For the first quarter, the company reported revenue was CNY 1,887.8 million compared to CNY 1,984.16 million a year ago. Net loss was CNY 83.55 million compared to CNY 122.4 million a year ago.

Basic loss per share from continuing operations was CNY 1.41 compared to CNY 1.86 a year ago. Diluted loss per share from continuing operations was CNY 1.41 compared to CNY 1.86 a year ago.