Valuation: Baozun Inc.

Market Cap 1.3B 195M 175M 161M 146M 273M 18.6B 278M 1.93B 768M 9.74B 733M 718M 30.84B P/E 2026 *
7.92x
P/E 2027 * 4.48x
Enterprise Value 1.72B 258M 231M 213M 193M 360M 24.54B 366M 2.54B 1.01B 12.84B 967M 947M 40.68B EV / Sales 2026 *
0.16x
EV / Sales 2027 * 0.12x
Free-Float
91.52%
Yield 2026 *
-
Yield 2027 * -
1 day+2.13%
1 week-4.27%
Current month+9.80%
1 month+10.16%
3 months+9.09%
6 months+21.74%
Current year+26.32%
1 week 3.24
Extreme 3.24
3.69
1 month 2.97
Extreme 2.97
3.92
Current year 2.07
Extreme 2.07
3.92
1 year 2.07
Extreme 2.07
3.92
3 years 1.9
Extreme 1.9
4.88
5 years 1.9
Extreme 1.9
18.83
10 years 1.9
Extreme 1.9
67.41
Manager TitleAgeSince
Chief Executive Officer 58 31/07/2007
Chief Operating Officer 47 31/07/2007
Director of Finance/CFO 44 31/10/2020
Director TitleAgeSince
Director/Board Member 47 31/12/2011
Director/Board Member 53 30/04/2015
Chairman 58 31/07/2007
Date Insider Type Main position Quantity % Market Cap. Importance
14/10/26 Buy

Chief Executive Officer

5,800 0.0028%
13/10/26 Buy

Chief Executive Officer

5,800 0.0028%
13/10/26 Other

Chief Executive Officer

17,400 0.0085%
Change 5-day change 1-year change 3-year change Capi.($)
+2.13%-4.27%-1.47%+12.75% 195M
-12.64%-12.46%+3.37%+132.32% 3,481B
+1.96%-3.75%-16.92%+110.47% 1,596B
+4.16%+0.39%+14.63%+74.60% 557B
+1.59%-0.62%-41.08%+29.86% 433B
+0.10%-7.46%-43.61%+55.96% 255B
-1.41%-2.24%-44.69%+20.19% 247B
-0.79%-1.14%-6.77%+259.68% 215B
+0.72%-4.82%-31.35%+59.45% 134B
+3.50%-4.53%-16.29%+249.70% 115B
Average +0.50%-4.15%-18.42%+100.50% 703.3B
Weighted average by Cap. -0.24%-7.61%-7.76%+114.17%

Financials

2026 *2027 *
Net sales 10.77B 1.62B 1.45B 1.34B 1.21B 2.26B 154B 2.3B 15.94B 6.36B 80.56B 6.07B 5.94B 255B 11.55B 1.73B 1.55B 1.43B 1.3B 2.42B 165B 2.46B 17.09B 6.82B 86.37B 6.5B 6.37B 274B
Net income 162M 24.36M 21.82M 20.13M 18.22M 34.07M 2.32B 34.62M 240M 95.82M 1.21B 91.43M 89.48M 3.85B 294M 44.16M 39.56M 36.49M 33.02M 61.75M 4.21B 62.75M 435M 174M 2.2B 166M 162M 6.97B
Net Debt 415M 62.34M 55.84M 51.51M 46.62M 87.17M 5.94B 88.58M 615M 245M 3.11B 234M 229M 9.84B 99.03M 14.86M 13.31M 12.28M 11.11M 20.78M 1.42B 21.11M 147M 58.44M 741M 55.77M 54.58M 2.35B
Projected Income Statement - Annual - Baozun Inc.
Logo Baozun Inc.
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
Employees
6,626
Date Price Change Volume
29/10/26 US$3.360 +2.13% 211,906
28/10/26 US$3.290 -1.79% 157,449
27/10/26 US$3.350 -7.71% 279,092
26/10/26 US$3.630 +1.97% 340,605
23/10/26 US$3.560 +1.42% 174,633
Trader
Investor
Global
Quality
ESG MSCI
-
MarketScreener Ratings - Baozun Inc.
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
22.39CNY
Average target price
30.07CNY
Spread / Average Target
+34.27%

Quarterly revenue - Rate of surprise

Rate of surprise - Net sales - Quarterly - Baozun Inc.
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