B3 S A Brasil Bolsa Balcão : Communication Policy

COMMUNICATION POLICY

16/01/2023

PUBLIC INFORMATION

COMMUNICATION POLICY

TABLE OF CONTENTS
1	PURPOSE	3
2	SCOPE	3
3	REFERENCE	3
4	CONCEPTS	3
5	GUIDELINES	4
6	RESPONSIBILITIES	5
7	FINAL PROVISIONS	6
8	CONTROL INFORMATION	6

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COMMUNICATION POLICY

1 PURPOSE

The purpose of this Policy is to promote, coordinate and standardize B3 S.A. - Brasil, Bolsa, Balcão's processes associated with institutional and internal communication, news media, owned communication channels, and social networks. In this way it aims to ensure consistency in the organization's culture and purpose vis-à-vis target audiences through different communication tools and actions aligned with and integrated into the Company's strategy.

2 SCOPE

This Policy applies to all administrators, employees and interns of B3 S.A. - Brasil, Bolsa, Balcão, its subsidiaries and affiliates abroad, B3 Bank, BSM Market Supervision, Cetip Info Tecnologia S.A., B3 Social, and other associations (Company).

1. REFERENCE
   • The Company's Code of Conduct and Ethics.
2. CONCEPTS

The Company recognizes that communication is an essential element of business sustainability, relationship with strategic stakeholders, enhanced corporate and institutional image, reputation, and promotion of good practices and reinforcement of values.

According to the writer Margarida Kunsch,1

"Institutional communication is intrinsically linked to institutional corporate features that make the public side of organizations unequivocally clear, building

1 Kunsch, M. (2003). Public relations planning in integrated communication (p. 149). Summus Editorial. [Portuguese only]

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COMMUNICATION POLICY

a creditworthy organizational personality whose basic proposition is to exert a sociopolitical influence on the society in which it operates."

The main pillars of the Company's communication activities are:

1. Institutional communication: Relates to corporate features and is aimed at gaining confidence from society at large by building a credible and influential identity/image whereby the Company's personality and purpose are intertwined, following its reputation;
2. Internal communication: Is addressed to staff so as to keep them informed about the Company, understanding and internalizing its values. It stimulates behavior, shares information and engages them in Company initiatives and themes. It also assures timely and transparent disclosure of information. Internal communication is a human resource. It integrates, informs, motivates, values, creates a sense of belonging, promotes inclusion and allows people to interact. It makes speaking and listening channels available to stakeholders;
3. News media: Involve the Company's relationship with news media professionals and outlets, based on a set of strategies and actions developed to enhance credibility and strategically position the Company through the provision of information of its own interest, via a spokesperson, with transparency, speed and consistency; and
4. Owned communication channels (owned media) and social networks (earned media): Are a means of publicizing topics of relevance and interest to the Company, in alignment with the brand strategy, disseminating strategic positions and leveraging its reputation.

5 GUIDELINES

Executive Board of the People, Marketing, Communications, Sustainability and Social shall enhance and preserve the Company's reputation and credibility towards stakeholders, ensuring that a uniform approach, in line with the

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COMMUNICATION POLICY

Company's culture and purpose, is taken when exposing the organization to the market and the society at large. To this end, it shall employ a communication strategy based on guidelines, as follows.

• Unity of discourse

Communication shall be based on a single and coherent institutional discourse so as to be uniformly and effectively recognized by the Company's diverse stakeholders.

• Qualification and clarity of information

Communication shall ensure that information disclosed to internal and external publics is transparent, equitable, assertive and reliable.

• Recognition of target audience

Communication shall occur at different levels and reach different audiences. For this reason, it is necessary to assure that the message to be transmitted has a consistent, efficient and appropriate content for each of the Company's target audiences, including:

• Internal public: staff covered by this Policy;
• Journalists and influencers;
• Society at large;
• Shareholders and analysts;
• Government officials;
• Market entities; and
• Regulators.

6 RESPONSIBILITIES

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