Appier updates on its partnerships with retail and ecommerce brands in Southeast Asia, as it works with leading organizations in the region to transform their marketing strategies to enable them to offer highly tailored shopping experiences across their digital platforms. The rise of Generative AI has been making waves in the retail industry for good reason. It's already prompting established brands and retailers to move fast and capitalize on this new opportunity. Retailers can save time and money in various operations, including marketing, which typically accounts for approximately 14% of a company's budget[1].

Generative AI can automate tasks and scale critical work in areas such as personalized marketing, chatbot customer service support, and generating actionable insights. These emerging use cases have the potential to revolutionize retail and bring significant benefits to brands and retailers alike.