Coconut Software is excited to announce a partnership with Google that will allow financial customers in the US to book appointments directly through Google. Reserve with Google is an innovative feature that allows users to book appointments with a business directly through Google Search, Google Maps, or Google Assistant. Partnerships like this are a perfect example of the type of interconnection and ease of use that customers expect in digital world, and Coconut Software is proud to be able to bring this competitive advantage to customers. What's more, every Financial US-based Coconut Software customer can take advantage of this exciting new booking channel with no additional investment. Research has shown that nearly one-third of all mobile searches are related to location, with 55% of searches resulting in a visit within 1 hour. Through this new integration, users are able to view branch specific services and availability and book a meeting directly within Google search results, eliminating friction from the customer journey and convert even casual browsers into confirmed appointments. Partnerships like this are a core part of Coconut Software's work to provide banks and credit unions with the solutions they need to drive traffic to their branches. By adding Reserve with Google to Coconut's other enhanced services like Booking Shortcuts and improved data analytics, banks and credit unions have more methods than ever to bring convenience to their customers, and maximize efficiency in their own back end.