Alchimie S.A.S. announced the launch of Point de Vue TV on Orange TV1, an SVoD leading channel dedicated to royal families and famous people. Point de Vue is a widely circulated weekly magazine and also a powerful brand in France and worldwide. Along with Elle and Paris Match, it is the best-selling French-language magazine for export.

Point de Vue also publishes a bimonthly magazine, Images du Monde, which is dedicated to art, jewelry, wedding and men's elegance, as well as a wide range of special issues for specific events, and a website with 500,000 visitors per month. In 2020, the magazine celebrated its 75th anniversary. An opportunity to look back at its prestigious history, since the title was created in London by heroes of the Free France.

General Corniglion-Molinier, the industrialist Lucien Rachet - alias Lazare Rachline -, who hoped to win the heart of Martine Carol and who will create the LICRA, and Marcel Bleustein-Blanchet, the founder of Publicis, who wanted to make it a French Life. The first edition came out on March 23, 1945. Raymond Aron, a young philosopher with a promising future, wrote the first 37 editorials.

Today, Point de Vue is associated with the history and current events of the royal and princely houses, with which it maintains a relationship of trust. The weekly magazine also places great emphasis on reporting, and makes a point of producing a significant proportion of its photos. Concerned with the quality of the writing, Point de Vue wishes to share emotion and transmit information.

Destinies, portraits, investigations, depth of field thanks to permanent historical reviews, openness to the world: the magazine strives to make the inaccessible accessible, to take the reader into a positive, inspiring world, where art, culture, heritage and history are embodied with modernity.