Adevinta launches “One of a Kind” campaign onEarth Day to show that there’s a lot to love about pre-loved.- 38% of Europeans have found their favourite possessions on second-hand marketplaces.
The data highlights that second-hand purchases are sentimental as well as sustainable, and are seen to hold more unique value than new items for over a third of people (37%). Two in five (39%) people also reported that they tend to have more emotional attachment to second-hand or heirloom possessions than to new ones.
Second-hand marketplaces play an important role in helping people find these unique items, with access to a wide reach of sellers and a treasure trove of objects. Almost half (44%) of those surveyed said they love browsing second-hand marketplaces, and more than a third (38%) said they had found some of their favourite items via those platforms. A further third (32%) of people said that online marketplaces have allowed them to connect with others who share their passions.
Antoine Jouteau, CEO of
In line with the focus of this year’s
Antoine Jouteau added: “Across our marketplaces, we touch 120 million European users every month, helping people to consume more sustainably, by making second-hand first choice. This data really shines a light on how second-hand marketplaces help people find their own “one of a kind” finds and create connections with others who share their passions, all while caring for the planet. At
Adevinta’s campaign is now live across its social channels, including a video from Antoine Jouteau showcasing his #OneofaKind which you can find here.
ENDS
For more information, contact:
firstlight group
adevinta@firstlightgroup.io
+44 (0)20 3617 7240
Methodology 5,024 nationally representative respondents (aged 16+) across
© OMX, source