The launch of Social Tourist marks the beginning of an exclusive, multi-year apparel agreement between
Working together with Hollister, Charli and Dixie have been involved in every aspect of Social Tourist, including product selection, design, branding, positioning and marketing. The family has a strong background in the apparel industry with their father,
Social Tourist will have four distinct apparel lines: gender inclusive items, trend pieces such as dresses and skirts, everyday essentials featuring premium basics, and swim. Each collection will include limited-edition items, with new product dropping approximately every month.
'We've always loved fashion, and it's been amazing to be so involved in this process. We feel like Social Tourist really represents both of us and explores how our generation is balancing who they are on social media with real life,' said
'Charli and Dixie are the quintessential example of what it's like to grow up in the digital world, and we've always believed they authentically represent our teen customers' mindset both online and in real life. We're thrilled to unlock new opportunities for all of us beyond our co-created products, which strongly resonated with our global customers. Given the high demand, we knew we could take our relationship further,' said
In working with Hollister since 2020, the social media stars have served as 'Chief Jeanealogists,' where they tested and approved every aspect of Hollister's denim; launched the #MoreHappyDenimDance TikTok challenge, which garnered over 5.4 billion views worldwide; and dropped a series of limited-edition, co-created collections. The sisters currently have a combined 250 million followers across their social media handles and in
Fans are encouraged to discover the new brand at socialtourist.com and on Instagram at @socialtourist ahead of the official launch on
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained herein or made by management or spokespeople of A&F involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the Company's control. Words such as 'estimate,' 'project,' 'plan,' 'believe,' 'expect,' 'anticipate,' 'intend,' and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we assume no obligation to publicly update or revise our forward-looking statements. Risks and uncertainties related to the duration and impact of the COVID-19 pandemic on the Company and the factors disclosed in 'ITEM 1A. RISK FACTORS' of A&F's Annual Report on Form 10-K for the fiscal year ended
About Social Tourist
Social Tourist is the creative vision of Hollister, the teen brand liberating the spirit of an endless summer, and social media personalities Charli and
Social Tourist is housed within the
Social Tourist Media Contact:
(614) 283-6192
Noelia_Callejas@anfcorp.com
Business Media Contact:
(614) 283-6192
Public_Relations@anfcorp.com
Investor Contact:
(614) 283-6877
Investor_Relations@anfcorp.com
https://www.globenewswire.com/NewsRoom/AttachmentNg/274f625e-59f5-4603-b24d-2d0d5fb12052
(C) 2021 Electronic News Publishing, source