8x8, Inc. announced that on February 3, 2022, Dejan Deklich's role changed from 8x8's Chief Technology and Product Officer to 8x8's Chief Innovation Officer where he will continue to report to Chief Executive Officer David Sipes focused on AI/ML efforts and innovation. Hunter Middleton, 8x8's current Chief Product Officer, will be assuming Mr. Deklich's previous responsibilities. Reporting to CEO David Sipes, Mr. Middleton will be responsible for 8x8's global infrastructure, product vision, and roadmap.

Prior to joining 8x8 in 2018, Mr. Middleton was Vice President and Head of Product Management at Jive Software as well as Head of Product Management at Google for Work Systems, among other roles.