Stefan Smalla
Director/Board Member at HELLOFRESH SE
Profile
Stefan Smalla is the founder of Westwing GmbH and Westwing Group SE, both founded in 2011.
He held the title of Co-Managing Director at Westwing GmbH and Chief Executive Officer at Westwing Group SE.
Currently, he holds multiple positions, including Co-Managing Director at The Foodist GmbH, Managing Director at Westwing Netherlands Holding UG (Haftungsbeschränkt), and Co-Managing Director at The Quality Group GmbH (Schleswig-Holstein).
He also serves as a Member-Supervisory Board at HelloFresh SE since 2021.
In the past, he worked as Chief Technology Officer at dooyoo AG from 2000 to 2002 and as Senior Manager at Bain & Co. Germany, Inc. from 2004 to 2011.
Mr. Smalla has an undergraduate degree from the University of Hagen and Dresden University of Technology.
Stefan Smalla active positions
| Companies | Position | Start |
|---|---|---|
| HELLOFRESH SE | Director/Board Member | 25/05/2021 |
Westwing GmbH
 Westwing GmbH Catalog/Specialty DistributionRetail Trade Westwing GmbH provides online shopping platform for home and living. It specializes in the marketing and retail distribution of home accessories and furniture at discounted prices, which can only be availed by the site’s registered members. The firm’s product offerings include tables, sofas, beds, lamps, bathroom fixtures, and garden equipment and accessories. The company also offers a lifestyle magazine, giving subscribers access to information on home design trend and tips. Westwing was founded by Georg Biersack, Tim Schäfer, Matthias Siepe, Stefan Smalla and Delia Fischer in 2011 and is headquartered in Munich, Germany. | Chief Executive Officer | 31/12/2010 |
Westwing Netherlands Holding UG (Haftungsbeschränkt)
 Westwing Netherlands Holding UG (Haftungsbeschränkt) Miscellaneous Commercial ServicesCommercial Services Part of Westwing Group SE, Westwing Netherlands Holding UG (Haftungsbeschränkt) is a private company based in Munich, Germany. The German company offers management services. The CEO of the company is Stefan Smalla. | Chief Executive Officer | - |
The Quality Group GmbH (Schleswig-Holstein)
 The Quality Group GmbH (Schleswig-Holstein) Food RetailRetail Trade The Quality Group GmbH is a leading German company in sports nutrition, supplements, and healthy food. The company is based in Elmshorn, Germany, and has subsidiaries in Germany. The CEOs of the company are Selim Tansug, André Rose, Stefan Smalla. The Quality Group (TQG) is a leading company in Europe for sports nutrition, supplements, and healthy food. | Chief Executive Officer | - |
The Foodist GmbH
 The Foodist GmbH Food: Major DiversifiedConsumer Non-Durables The Foodist GmbH engages in mail order and internet retail. The firm operates an online shop and distributes its products under the Mission MORE brand. It sells pasta, rice, sauces, herbs and spices, dips, vinegar, oil, dressing, alcoholic and non-alcoholic beverages, wine, coffee, chocolate, tea, as well as sweets, chips, and cookies. The company was founded by Andreas Brandt, Alexander Djordjevic, and Ole Schaumberg in July 2012 and is headquartered in Hamburg, Germany. | Chief Executive Officer | - |
Former positions of Stefan Smalla
| Companies | Position | End |
|---|---|---|
| WESTWING GROUP SE | Chief Executive Officer | 29/06/2022 |
| Bain & Co. Germany, Inc. | Corporate Officer/Principal | 31/12/2010 |
dooyoo AG
 dooyoo AG Internet Software/ServicesTechnology Services dooyoo AG offers interactive services through the internet. It offers a range of information that consumers need to find products and services, read in-depth information about them, compare them with each other and then offer price comparison to online shops for shopping convenience. The company was founded in 1999 and is headquartered in Berlin, Germany. | Chief Tech/Sci/R&D Officer | 31/12/2001 |
Training of Stefan Smalla
| University of Hagen | Undergraduate Degree |
| Dresden University of Technology | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 2 |
|---|---|
| HELLOFRESH SE | Retail Trade |
| WESTWING GROUP SE | Retail Trade |
| Private companies | 6 |
|---|---|
dooyoo AG
dooyoo AG Internet Software/ServicesTechnology Services dooyoo AG offers interactive services through the internet. It offers a range of information that consumers need to find products and services, read in-depth information about them, compare them with each other and then offer price comparison to online shops for shopping convenience. The company was founded in 1999 and is headquartered in Berlin, Germany. | Technology Services |
| Bain & Co. Germany, Inc. | |
Westwing GmbH
Westwing GmbH Catalog/Specialty DistributionRetail Trade Westwing GmbH provides online shopping platform for home and living. It specializes in the marketing and retail distribution of home accessories and furniture at discounted prices, which can only be availed by the site’s registered members. The firm’s product offerings include tables, sofas, beds, lamps, bathroom fixtures, and garden equipment and accessories. The company also offers a lifestyle magazine, giving subscribers access to information on home design trend and tips. Westwing was founded by Georg Biersack, Tim Schäfer, Matthias Siepe, Stefan Smalla and Delia Fischer in 2011 and is headquartered in Munich, Germany. | Retail Trade |
The Foodist GmbH
The Foodist GmbH Food: Major DiversifiedConsumer Non-Durables The Foodist GmbH engages in mail order and internet retail. The firm operates an online shop and distributes its products under the Mission MORE brand. It sells pasta, rice, sauces, herbs and spices, dips, vinegar, oil, dressing, alcoholic and non-alcoholic beverages, wine, coffee, chocolate, tea, as well as sweets, chips, and cookies. The company was founded by Andreas Brandt, Alexander Djordjevic, and Ole Schaumberg in July 2012 and is headquartered in Hamburg, Germany. | Consumer Non-Durables |
Westwing Netherlands Holding UG (Haftungsbeschränkt)
Westwing Netherlands Holding UG (Haftungsbeschränkt) Miscellaneous Commercial ServicesCommercial Services Part of Westwing Group SE, Westwing Netherlands Holding UG (Haftungsbeschränkt) is a private company based in Munich, Germany. The German company offers management services. The CEO of the company is Stefan Smalla. | Commercial Services |
The Quality Group GmbH (Schleswig-Holstein)
The Quality Group GmbH (Schleswig-Holstein) Food RetailRetail Trade The Quality Group GmbH is a leading German company in sports nutrition, supplements, and healthy food. The company is based in Elmshorn, Germany, and has subsidiaries in Germany. The CEOs of the company are Selim Tansug, André Rose, Stefan Smalla. The Quality Group (TQG) is a leading company in Europe for sports nutrition, supplements, and healthy food. | Retail Trade |
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