Lowell Ricklefs
Founder at Traction Advising LLC
Profile
Lowell Ricklefs was the founder of Traction Advising LLC (founded in 2015) and FlexMinder, Inc. (founded in 2011), where he held the title of Chief Executive Officer & Director from 2011 to 2013.
Currently, he is a Board Member at The Alliance of Angels since 2017.
In the past, he worked as a Board/CEO Advisor at eventcore LLC (2018-2022) and Branded Research, Inc. (2019-2022), Vice President-Channels at Rockwell Automation, Inc. (1999-2001), Chief Operating Officer at Toluna Group Ltd.
(2007-2012), Executive Vice President-North American Sales at Global Market Insite, Inc., and Business Manager at Rockwell Software, Inc. He also worked as a Business Strategy Advisor at Fort Effect Corp.
from 2017 to 2018.
Mr. Ricklefs completed his undergraduate degree from the University of Wisconsin.
Lowell Ricklefs active positions
| Companies | Position | Start |
|---|---|---|
The Alliance of Angels
 The Alliance of Angels Investment ManagersFinance The Alliance of Angels (Alliance of Angels) is a venture capital firm, subsidiary of the Seattle-based Technology Alliance, founded in 1997. The firm is headquartered in Seattle, Washington. | Director/Board Member | 31/12/2016 |
Traction Advising LLC
 Traction Advising LLC Miscellaneous Commercial ServicesCommercial Services Traction Advising LLC provides mergers and acquisitions as well as sale strategies for technological companies. | Founder | 31/08/2015 |
Former positions of Lowell Ricklefs
| Companies | Position | End |
|---|---|---|
eventcore LLC
 eventcore LLC Packaged SoftwareTechnology Services Eventcore LLC provides event technology services. The company was founded in 1980 and is headquartered in Seattle, WA. | Director/Board Member | 31/05/2022 |
Branded Research, Inc.
 Branded Research, Inc. Miscellaneous Commercial ServicesCommercial Services Part of Dynata LLC (Connecticut), Branded Research, Inc. is a research company that uses AI to verify participant responses and remove poor actors with 95%+ accuracy. The company is based in San Diego, CA. Branded Research helps businesses find the exact audience they need by recruiting from 100+ different consumer segments and industries. The company creates a comfortable environment and a distinctive experience for research participants, resulting in more authentic responses and insights. Branded Research offers automated API access to custom audiences and delivers comprehensive, intelligent insights by capturing emotions, motivations, values, and aspirations. Branded Research provides insights solutions to various industries, including tech and telecom, academic, consumer goods, financial, retail and restaurants, healthcare, research agencies, and product development and concept testing. The company was founded in 2012 by Matt Gaffney and John Ackerman, and Matt Gaffney has been the CEO since 2012. | Director/Board Member | 30/04/2022 |
Fort Effect Corp.
 Fort Effect Corp. Internet Software/ServicesTechnology Services Part of HealthEquity, Inc., Fort Effect Corp. is a company that provides a commute management software platform called Luum. The company is based in Seattle, WA. The platform helps enterprise organizations manage and automate employee commute benefits. The company was founded in 2012 by Tyler Simpson, Sohier Hall, Matt Hall. Sohier Hall has been the CEO since 2012. Fort Effect was acquired by HealthEquity, Inc. | Consultant / Advisor | 31/01/2018 |
Toluna Group Ltd.
 Toluna Group Ltd. Miscellaneous Commercial ServicesCommercial Services Toluna Group Ltd. provides on-line solutions and services to the market research industry. The firm’s products include PanelPortal Online Communities, SampleXpress, Toluna QuickSurveys, and Toluna Analytics. The company was founded by Frederic-Charles Petit in May 2000 and is headquartered in London, the United Kingdom. | Chief Operating Officer | 31/05/2012 |
| ROCKWELL AUTOMATION, INC. | Corporate Officer/Principal | 31/05/2001 |
Training of Lowell Ricklefs
| University of Wisconsin | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 1 |
|---|---|
| ROCKWELL AUTOMATION, INC. | Producer Manufacturing |
| Private companies | 9 |
|---|---|
Toluna Group Ltd.
Toluna Group Ltd. Miscellaneous Commercial ServicesCommercial Services Toluna Group Ltd. provides on-line solutions and services to the market research industry. The firm’s products include PanelPortal Online Communities, SampleXpress, Toluna QuickSurveys, and Toluna Analytics. The company was founded by Frederic-Charles Petit in May 2000 and is headquartered in London, the United Kingdom. | Commercial Services |
FlexMinder, Inc.
 FlexMinder, Inc. Packaged SoftwareTechnology Services FlexMinder, Inc. provides software as a service that automates the claims submission process for participants and helps third party administrators. It offers online tools to manage the reimbursement process for flexible spending accounts. The firm serves third party administrators, private health exchanges, and health carriers. The company was founded by Lowell Ricklefs, Deepak Kumar and William Miceli in 2011 and is headquartered in Seattle, WA. | Technology Services |
Global Market Insite, Inc.
 Global Market Insite, Inc. Packaged SoftwareTechnology Services Global Market Insite, Inc. provides integrated software solutions. The company was founded by Robert W. Monster in 1999 and is headquartered in Bellevue, WA. | Technology Services |
Rockwell Software, Inc.
 Rockwell Software, Inc. Electronic Equipment/InstrumentsElectronic Technology Part of Rockwell Automation, Inc., Rockwell Software, Inc. researches, develops, and makes automation equipment and avionics systems. The company is based in Milwaukee, WI. | Electronic Technology |
The Alliance of Angels
The Alliance of Angels Investment ManagersFinance The Alliance of Angels (Alliance of Angels) is a venture capital firm, subsidiary of the Seattle-based Technology Alliance, founded in 1997. The firm is headquartered in Seattle, Washington. | Finance |
eventcore LLC
eventcore LLC Packaged SoftwareTechnology Services Eventcore LLC provides event technology services. The company was founded in 1980 and is headquartered in Seattle, WA. | Technology Services |
Traction Advising LLC
Traction Advising LLC Miscellaneous Commercial ServicesCommercial Services Traction Advising LLC provides mergers and acquisitions as well as sale strategies for technological companies. | Commercial Services |
Fort Effect Corp.
Fort Effect Corp. Internet Software/ServicesTechnology Services Part of HealthEquity, Inc., Fort Effect Corp. is a company that provides a commute management software platform called Luum. The company is based in Seattle, WA. The platform helps enterprise organizations manage and automate employee commute benefits. The company was founded in 2012 by Tyler Simpson, Sohier Hall, Matt Hall. Sohier Hall has been the CEO since 2012. Fort Effect was acquired by HealthEquity, Inc. | Technology Services |
Branded Research, Inc.
Branded Research, Inc. Miscellaneous Commercial ServicesCommercial Services Part of Dynata LLC (Connecticut), Branded Research, Inc. is a research company that uses AI to verify participant responses and remove poor actors with 95%+ accuracy. The company is based in San Diego, CA. Branded Research helps businesses find the exact audience they need by recruiting from 100+ different consumer segments and industries. The company creates a comfortable environment and a distinctive experience for research participants, resulting in more authentic responses and insights. Branded Research offers automated API access to custom audiences and delivers comprehensive, intelligent insights by capturing emotions, motivations, values, and aspirations. Branded Research provides insights solutions to various industries, including tech and telecom, academic, consumer goods, financial, retail and restaurants, healthcare, research agencies, and product development and concept testing. The company was founded in 2012 by Matt Gaffney and John Ackerman, and Matt Gaffney has been the CEO since 2012. | Commercial Services |
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