![Lawrence Madden](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Lawrence Madden
Director of Finance/CFO at
VIANT TECHNOLOGY INC.
Net worth: 10 M $ as of 30/10/2026
Profile
Mr. Lawrence J.
Madden is a Chief Financial & Accounting Officer at Viant Technology, Inc. and a Chief Financial Officer at Viant Technology LLC.
Mr. Madden was previously employed as a Chief Financial Officer by Specific Media LLC, a Chief Financial Officer & Senior Vice President by Wasserstein Co., Inc., a President-Digital Media Solutions by Loudeye Corp., a Chief Financial & Administrative Officer by Equity Marketing, Inc., a Chief Financial Officer & Executive Vice President by Atomic Pop, a Chief Financial Officer & EVP-Finance by The Weinstein Co. LLC, and a Chief Financial Officer & Executive Vice President by The Weinstein Company Holdings LLC.
He also served on the board at Outdoorsy, Inc. and Genius Products, Inc. He received his undergraduate degree from State University of New York at Albany and an MBA from The Leonard N Stern School of Business.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
| 14/06/2026 | 474,356 ( 0.97% ) | 6 M $ | 30/10/2026 | |
| 12/10/2026 | 322,000 ( 1.52% ) | 4 M $ | 30/10/2026 |
Lawrence Madden active positions
| Companies | Position | Start |
|---|---|---|
| VIANT TECHNOLOGY INC. | Director of Finance/CFO | 08/10/2020 |
Viant Technology LLC
 Viant Technology LLC Advertising/Marketing ServicesCommercial Services Provides advertising applications and digital media services | Director of Finance/CFO | 31/08/2012 |
Former positions of Lawrence Madden
| Companies | Position | End |
|---|---|---|
| GENIUS PRODUCTS, INC. | Director/Board Member | 01/02/2009 |
Loudeye Corp.
 Loudeye Corp. Packaged SoftwareTechnology Services Distributes, manages, and promotes digital media services | Corporate Officer/Principal | 27/06/2005 |
EMAK Worldwide, Inc.
 EMAK Worldwide, Inc. Advertising/Marketing ServicesCommercial Services Provides marketing services | Director of Finance/CFO | 31/12/2003 |
Outdoorsy, Inc.
 Outdoorsy, Inc. Finance/Rental/LeasingFinance Operates as an outdoor travel and hospitality marketplace for RV rentals | Director/Board Member | - |
Specific Media LLC
 Specific Media LLC Advertising/Marketing ServicesCommercial Services Provides interactive media services | Director of Finance/CFO | - |
Education of Lawrence Madden
Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
55
1st degree connections
13
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 13 |
|---|---|
EMAK Worldwide, Inc.
EMAK Worldwide, Inc. Advertising/Marketing ServicesCommercial Services Provides marketing services | Commercial Services |
Genius Products, Inc.
 Genius Products, Inc. Movies/EntertainmentConsumer Services Produces and distributes children's media products | Consumer Services |
Loudeye Corp.
Loudeye Corp. Packaged SoftwareTechnology Services Distributes, manages, and promotes digital media services | Technology Services |
The Weinstein Co. LLC
 The Weinstein Co. LLC Movies/EntertainmentConsumer Services Provides motion picture production, development and distribution services | Consumer Services |
The Weinstein Company Holdings LLC
 The Weinstein Company Holdings LLC Movies/EntertainmentConsumer Services Operates as a holding company with interests in video production services | Consumer Services |
Viant Technology LLC
Viant Technology LLC Advertising/Marketing ServicesCommercial Services Provides advertising applications and digital media services | Commercial Services |
State University of New York at Albany
 State University of New York at Albany Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
Specific Media LLC
Specific Media LLC Advertising/Marketing ServicesCommercial Services Provides interactive media services | Commercial Services |
Atomic Pop | |
Wasserstein Co., Inc. | |
The Leonard N Stern School of Business
 The Leonard N Stern School of Business Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
Outdoorsy, Inc.
Outdoorsy, Inc. Finance/Rental/LeasingFinance Operates as an outdoor travel and hospitality marketplace for RV rentals | Finance |
Viant Technology, Inc.
 Viant Technology, Inc. Packaged SoftwareTechnology Services Develops people-based advertising software | Technology Services |
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