![David Baxby](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
David Baxby
Director/Board Member at
WHSP HOLDINGS LIMITED
Net worth: 438 176 $ as of 30/05/2026
Profile
David Andrew Baxby is the founder of Coogee Capital Licensee Pty Ltd. Currently, Chief Executive Officer at Virgin Management Asia Pacific since 2004.
Lead Independent Non-Executive Director at Washington H.
Soul Pattinson & Co. Ltd. starting in 2024.
Director at Virgin Plus, ULCC Air Pty Ltd., and Unlockd Media Pty Ltd. Non-Executive Director at WorkPac Pty Ltd.Former roles include Co-Chief Executive Officer & Head-Aviation at Virgin Models Ltd. President & Chief Executive Officer at Global Blue SA from 2014 to 2015.
Chairman-Australia Division at The Virgin Foundation.
Independent Non-Executive Chairman at Frontier Digital Ventures Ltd. from 2016 to 2017.
Director at Mobio Technologies, Inc. from 2013 to 2015.
Managing Director-Industrials Division at Wesfarmers Ltd. from 2017 to 2020.
Director at Virgin Active Ltd. from 2006 to 2011.
Director at Virgin Atlantic Airways Ltd. from 2007 to 2013.
Independent Non-Executive Director at Virgin Australia Holdings Ltd. from 2004 to 2017.
Director at Virgin America, Inc. from 2009 to 2013.
Director at Virgin Holidays Ltd. from 2007 to 2013.
Director at AirAsia X Bhd., Wesfarmers Industrial & Safety NZ Ltd., Virgin Atlantic Ltd., Loyalty Pacific Pty Ltd., Incorporatewear Ltd. from 2017 to 2019, Goldman Sachs Australia LLC, Goldman Sachs Australia (UK) Ltd., and Velocity Frequent Flyer Holdco Pty Ltd. from 2016 to 2017.
Director at Virgin Money (Australia) Pty Ltd. from 2004 to 2008.
Director at Virgin Active Australia Pty Ltd. from 2006 to 2011.
Independent Non-Executive Director at Nearmap Pty Ltd. from 2021 to 2022.
Education includes undergraduate and graduate degrees from Bond University.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
| 24/10/2024 | 14,000 ( 0% ) | 438 176 $ | 30/05/2026 |
David Baxby active positions
| Companies | Position | Start |
|---|---|---|
| WHSP HOLDINGS LIMITED | Director/Board Member | 31/01/2023 |
Virgin Management Asia Pacific | Chief Executive Officer | 31/12/2003 |
WorkPac Pty Ltd.
 WorkPac Pty Ltd. Personnel ServicesCommercial Services Provides recruitment and human resource solutions | Director/Board Member | - |
Unlockd Media Pty Ltd.
 Unlockd Media Pty Ltd. Internet Software/ServicesTechnology Services Operates an enterprise mobile platform that rewards consumers when they unlock their mobile phone and view targeted ads, content or offers | Director/Board Member | - |
Virgin Plus
 Virgin Plus Specialty TelecommunicationsCommunications Provides telecommunication services | Director/Board Member | - |
Tiger Airways Australia Pty Ltd.
 Tiger Airways Australia Pty Ltd. AirlinesTransportation Engages in passenger airline and aircraft management | Director/Board Member | - |
Former positions of David Baxby
| Companies | Position | End |
|---|---|---|
| NEARMAP | Director/Board Member | 30/11/2022 |
Loyalty Pacific Pty Ltd.
 Loyalty Pacific Pty Ltd. Miscellaneous Commercial ServicesCommercial Services Provides supermarket membership and loyalty reward services | Director/Board Member | 30/03/2020 |
| WESFARMERS LIMITED | Corporate Officer/Principal | 30/03/2020 |
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Training of David Baxby
Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
76
1st degree connections
29
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 29 |
|---|---|
Mobio Technologies, Inc.
 Mobio Technologies, Inc. Packaged SoftwareTechnology Services Provides social media and online advertising software services | Technology Services |
Wesfarmers Ltd.
 Wesfarmers Ltd. Home Improvement ChainsRetail Trade Retails building materials, apparel and office products and manufactures & markets chemicals | Retail Trade |
Washington H. Soul Pattinson & Co. Ltd.
 Washington H. Soul Pattinson & Co. Ltd. Financial ConglomeratesFinance Operates as an investment house | Finance |
Nearmap Pty Ltd.
 Nearmap Pty Ltd. Packaged SoftwareTechnology Services Provides cloud-based geospatial information and location intelligence content services | Technology Services |
Virgin Models Ltd.
 Virgin Models Ltd. Financial ConglomeratesFinance Provides venture capital services | Finance |
Virgin Active Ltd.
 Virgin Active Ltd. Other Consumer ServicesConsumer Services Provides health and fitness training services | Consumer Services |
Virgin Atlantic Airways Ltd.
 Virgin Atlantic Airways Ltd. AirlinesTransportation Provides passenger air transportation services | Transportation |
Global Blue SA
 Global Blue SA Packaged SoftwareTechnology Services Provides payment and post-purchase solutions | Technology Services |
Virgin Australia Holdings Pty Ltd.
 Virgin Australia Holdings Pty Ltd. AirlinesTransportation Operates as a holding company with interests in providing domestic and international airline services | Transportation |
Bond University
 Bond University Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
The Virgin Foundation
 The Virgin Foundation Miscellaneous Commercial ServicesCommercial Services Operates charitable organizations | Commercial Services |
Virgin America, Inc.
 Virgin America, Inc. AirlinesTransportation Provides air transportation services | Transportation |
Virgin Holidays Ltd.
 Virgin Holidays Ltd. Other Consumer ServicesConsumer Services Operates travel agencies | Consumer Services |
Virgin Plus
Virgin Plus Specialty TelecommunicationsCommunications Provides telecommunication services | Communications |
AirAsia X Bhd.
 AirAsia X Bhd. AirlinesTransportation Provides air transportation services | Transportation |
Wesfarmers Industrial & Safety NZ Ltd.
 Wesfarmers Industrial & Safety NZ Ltd. Industrial MachineryProducer Manufacturing Provides industrial packaging and food service products | Producer Manufacturing |
WorkPac Pty Ltd.
WorkPac Pty Ltd. Personnel ServicesCommercial Services Provides recruitment and human resource solutions | Commercial Services |
Virgin Atlantic Ltd.
 Virgin Atlantic Ltd. AirlinesTransportation Provides airline and flight booking services | Transportation |
Virgin Money (Australia) Pty Ltd.
 Virgin Money (Australia) Pty Ltd. Finance/Rental/LeasingFinance Offers home loans, superannuation, and credit cards | Finance |
Loyalty Pacific Pty Ltd.
Loyalty Pacific Pty Ltd. Miscellaneous Commercial ServicesCommercial Services Provides supermarket membership and loyalty reward services | Commercial Services |
Virgin Management Asia Pacific | |
Tiger Airways Australia Pty Ltd.
Tiger Airways Australia Pty Ltd. AirlinesTransportation Engages in passenger airline and aircraft management | Transportation |
Virgin Active Australia Pty Ltd.
 Virgin Active Australia Pty Ltd. Other Consumer ServicesConsumer Services Provides enrich peoples lives activeness, gyms and fitness workout services through online | Consumer Services |
Incorporatewear Ltd.
 Incorporatewear Ltd. Apparel/FootwearConsumer Non-Durables Manufactures and distributes corporate clothing & uniforms | Consumer Non-Durables |
Goldman Sachs Australia LLC | |
Velocity Frequent Flyer Holdco Pty Ltd.
 Velocity Frequent Flyer Holdco Pty Ltd. Miscellaneous Commercial ServicesCommercial Services Provides airline loyalty programs | Commercial Services |
Goldman Sachs Australia (UK) Ltd.
 Goldman Sachs Australia (UK) Ltd. Financial ConglomeratesFinance Provides financial intermediation services | Finance |
Unlockd Media Pty Ltd.
Unlockd Media Pty Ltd. Internet Software/ServicesTechnology Services Operates an enterprise mobile platform that rewards consumers when they unlock their mobile phone and view targeted ads, content or offers | Technology Services |
Frontier Digital Ventures Ltd.
 Frontier Digital Ventures Ltd. Internet Software/ServicesTechnology Services Develops and operates online classifieds business | Technology Services |
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