ZoomInfo Technologies : 7 Simple Steps to Improve Your CRM’s Data Quality

We get it: Cleaning your CRM data can feel like a burden. There is so much data and so little time. But if you catch yourself asking, 'Where would I even start?'-you've come to the right place.

Spoiler alert: the very first step in achieving data integrity is recognizing your CRM isn't reaching its fullest potential. So, congratulations! You've already made great strides in seeking out a solution that will help your company go-to-market and reach the right customers, faster.

While the path to CRM data quality can feel daunting, don't worry-we're here to help you through transforming your CRM from a burden into an asset that your sales and marketing teams will not only rely on-but love.

In seven steps, you'll learn exactly what ongoing data hygiene takes and why investing in CRM data quality makes all the difference.

Read more of our content on the value of quality CRM data:

• B2B Growth

Transforming the CRM From a System of Record to a System of Insight

ZoomInfo's Henry Schuck speaks about the latest CRM trends in regard to ROI, data quality, and digitizing the go-to-market motion. Learn how to build a system of insight to increase sales and marketing effectiveness.

• B2B Growth

5 Ways Dirty Data Hurts Your CRM-and Revenue [Infographic]

Read ZoomInfo's infographic to learn five ways dirty data hurts your CRM (and business goals at large).