Effective September 13, 2022, Ryan Likes had joined Organicell Regenerative Medicine, Inc. as its Chief Operating Officer. Matthew Sinnreich, the Company's current Chief Operating Officer and Acting Chief Executive Officer assumed the role of President and will continue as Organicell's Acting Chief Executive Officer. Ryan Likes, 42, is a seasoned operations, business, and legal executive with a focus on launching new divisions and/or initiatives.

From 2021 until shortly before he joined Organicell, Mr. Likes was an investor in and interim head of business operations at BIG3 Basketball, where he played an integral role in helping the successfully re-launch the league for their fourth season after the 2020 season was cancelled due to COVID. From 2019 to 2020, Mr. Likes was a Vice President working on special projects for System Property Development Company, a real estate development company. Prior thereto, he was Co-Chief Operating Officer of Super Deluxe, a division of Turner Broadcasting, from 2015 to 2018, which he helped build from the ground up, running the television, film, business affairs, legal, finance, and production departments.

Before Super Deluxe, Mr. Likes was Chief of Operations and Business Affairs at Grupo Televisa from 2013 to 2015, where he helped launch their English language television studio. He began his career as a corporate associate at O'Melveny and Myers from 2006 to 2009, specializing in M&A and finance. Mr. Likes holds a bachelor's degree from the University of California, Los Angeles and a J.D. from Yale Law School.