Yext Launches Conversational UI in Winter '18 Release
January 16, 2018 at 07:00 pm
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Yext, Inc. announced early access for its Winter '18 Product Release. Packed with powerful, next-generation updates, the Winter '18 Release offers the company users an entirely new way to update their digital knowledge, deep insights to help them make informed decisions. The Winter '18 Release also includes: New platform support for ATMs, drop boxes, charging stations, and retail kiosks; WeChat Location Mini Programs; Sentiment Analysis; Competitive Intelligence. The Winter '18 Release also includes New platform support for ATMs, drop boxes, charging stations, and retail kiosks: A new, tailored experience to control and manage key information about these entities. Banks can leverage this update to ensure consumers see accurate information about their ATMs, including the branches or offices in which those ATMs are located. Automotive companies can now highlight vehicle charging stations. Delivery and logistics companies can help customers find drop boxes and self-service locations. Retailers can now control data about coin-counting machines, self-serve rental stations, electronics trade-in stations, or other in-store kiosks. WeChat Location Mini Programs: Customers with locations in Mainland China, Hong Kong, or Macau can now use Yext to reach consumers in China on their platform of choice. With this new integration, businesses can manage and push out digital knowledge about their Chinese stores in Mandarin on WeChat via Yext, ensuring WeChat users in China can find their business locations. Sentiment Analysis: Customers with Yext Reviews can now gain deep insights from their reviews via natural language processing. Sentiment Analysis helps identify trending keywords and see how those keywords correlate with positive or negative sentiment, so Yext customers can better inform their business decisions.
Competitive Intelligence: Businesses can see how their ratings and search performance stack up against the competitors of their choice, and use this information to make more informed marketing decisions.
Yext, Inc. is a provider of an answer platform. The Company is engaged in organizing businesses facts to deliver relevant, actionable answers to consumer questions throughout the digital ecosystem. Its platform lets businesses structure the facts about their brands in a database called the Knowledge Graph. Its platform is built to leverage the structured data stored in the Knowledge Graph to deliver a search experience on a business or organization's own Website, as well as across over 200 service and application providers, which it refers to as its Publisher Network, and includes Amazon Alexa, Apple Maps, Bing, Cortana, Facebook, Google, Google Assistant, Google Maps, Siri, and Yelp. The Company's platform offers various features, including Listings, Pages, and Search, along with its other features and capabilities. The Company also offers field user support, which includes one-on-one training, review of content based on brand guidelines, and other support services.