Yatra.com Appoints Mudit Shekhawat as Chief Marketing Officer
April 16, 2018 at 11:30 am
Share
Yatra.com announced the appointment of Mudit Shekhawat as Chief Marketing Officer of the company. He will be responsible for leading marketing activities, alliances and ancillary revenues across all Yatra.com business-lines and group entities. In addition to further strengthening Yatra's brand positioning, he will also manage all consumer marketing initiatives across platforms to drive customer stickiness and loyalty. Mudit comes with rich consumer marketing experience of more than 12 years in the consumer internet space, most recently with Ola, where he was head of marketing. In his earlier stints, he has worked with Myntra, Yahoo and HCL Technologies in various marketing leadership roles.
Yatra Online, Inc. is an online travel company. The Company provides travel services to corporate and consumers. It allows leisure and business travelers to explore, research, compare prices and book a range of services catering to their travel needs through its Website and mobile applications, and other associated platforms. It operates through three segments: Air Ticketing, Hotels and Packages, and Other Services. Its services include domestic and international air ticketing on Indian and international airlines, as well as bus ticketing, rail ticketing, cab bookings and ancillary services within India. The Company also provides access through its platform to hotels, homestays, and other accommodations. Its applications include Yatra, Yatra Web Check-In, Yatra Corporate, and Travelguru HomeStay. Its other services consist of rail tickets, bus tickets, taxi rentals and ancillary value-added services, such as travel insurance, visa processing and tickets for activities and attractions.