XcelMobility Inc. announced the introduction of its Mach 5 LBS (Location Based Service) as a featured product and optional component of its Mach 5 browser accelerator product line. The company has opened talks aimed at cellular carriers, OEM manufacturers and retail distributors for initial entry into the Asian marketplace within the next few months. The product is available as a stand-alone service, but is designed to greatly benefit from the enhanced service speeds available through Xcel's Mach 5 Xcelerator. The combined services are aimed at offering the best possible experience for mobile users and as a development platform for future products. Location Based Services (LBS) are relatively new, but developers are keen to exploit the immense untapped potential that could prove as explosive as the ongoing proliferation of "apps" over the past few years. LBS offers far more than simply opt-in location tracking as developers are seeing a number of concepts moving rapidly into play that offer features which activate LBS-enabled hardware installed in a growing number of products that do everything from turn on/off lights and unlock/relock doors as the user travels through a building, to alerting travelers automatically as they near restaurants or other hospitality services that have achieved notoriety through user reviews on linked social media platforms. Marketers view LBS as a means to launch profile based marketing messages to users as they enter retail shopping environments. The options are endless, and for those who embrace the concept, potentially highly rewarding. Xcel's marquee product is the Mach 5 "Xcelerator" which provides the fast browsing experience available for mobile phones, tablet PCs and laptops. The Mach 5 browser has been tested by some of the world's cellular carriers and manufactures (ZTE, China Unicom, Softbank and SK Telecom) and they have all independently verified that Mach 5 provides 5 to 10 times faster access to the internet than standard web browsers. Mach 5 enables users to load applications, videos and web pages faster than ever and when used in conjunction with LBS, offers an extraordinary platform for developers wishing to deploy a myriad of high speed LBS applications.