Saucony, a division of Wolverine World Wide, Inc., Inc. has appointed Joy Allen-Altimare as global chief marketing officer, effective immediately. In this role, Allen-Altimare will be responsible for developing and executing Saucony's global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives and expansion of the brand's global heritage lifestyle business. Allen-Altimare will report directly to Rob Griffiths, Saucony's global brand president, and join the brand's senior leadership team.

Allen-Altimare joins Saucony with over 24 years of experience in leading brand innovation across highly competitive and rapidly evolving markets. Most recently, Allen-Altimare served as the chief revenue officer of North America for Havas Media Network, where she was responsible for overseeing the agency's client experience, growth and multicultural teams. Before that, she was the chief marketing officer at Kindbody, a technology-driven fertility clinic network where she played a pivotal role in shaping its unique brand positioning and member experience. Prior to joining Kindbody, she served as the chief revenue officer for EHE Health.

Throughout her career, Allen-Altimare has become an expert adviser to organizations addressing growth, innovation and technology challenges. Allen-Altimare graduated from Boston University with a B.S. degree in Communication. She also earned a certificate in Fostering Inclusion and Diversity from the Yale School of Management.

Allen-Altimare currently resides in New York City with her family and serves as a Board Member of the Alvin Ailey American Dance Theatre and the Girls Foundation of Tanzania.