Breathe eCig Corp. announced that it has officially launched its product line in the New York City Metropolitan area as well as Eastern Tennessee. The company confirmed that its second generation product will be available in stores throughout New York City on or before June 18, 2015.

In addition the company's second generation products are expected to hit the retail shelves in Eastern Tennessee on or before June 15, 2015. The company's infrastructure is already in place for the important New York City launch, such infrastructure includes: customer service, general liability insurance, distribution vans, sales force, customer relations management, marketing materials, and revenue recognition system(s). The company has committed to update shareholders at the end of each month the approximate number of N.Y. Metro area stores and locations carrying its product(s), commencing June 30, 2015.